Mountain Dew Essays

Message strategy – “Good really wins in the end.” This is in some respects a rather odd “big idea.” Contrast this with the early Coca-Cola campaigns that focused on the benefit of refreshment, something that is very relevant to the functional utility of the product. However, nowadays, that is not enough. For many years, there have been numerous alternatives that satisfy the need for quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives home an emotional benefit rather than a functional one.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

I hosted the Super Bowl party this year and most my friends thought it was the lamest ad they have seen in years. This ad was the least effective because it wasn’t entertaining, I personally don’t like seeing women with bulked muscles (gross) even though it was the famous racecar driver Danica Patrick, and more importantly it wasn’t noteworthy. It was too depressing, even with the celebrity filled commercial it couldn't do it. I think for the amount ($$) paid, GoDaddy, could

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

The media and design in the ad helps The Coca Cola Company take on the deeper parts of a person to get to its purpose. They do this by creating an image with the aforementioned pictures collaged together to focus the attention of the

During the “Pepsi Challenge,” the person would prefer one product to the other. In the late 1990s, “Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff.” The Consumers were “invited” to “Drink Pepsi, Get Stuff” by using codes on cans and bottle caps to redeem points for free Pepsi lifestyle merchandise. The battle continues today “as they battle for brand supremacy…through advertisements, slogans, and celebrity endorsements.”

The topic being presented in this commercial is Budweiser. I’m not much of a drinker personally so I don’t think much of Budweiser. The commercial aired during the 2002 Super bowl so I believe the creator’s audience was neutral. Since drinking, football, and super bowl go hand in hand it was the optimum time to air this commercial. Another reason I believe they were targeting a sympathetic audience was that they weren’t trying to convince anyone to use their product. During the commercial they developed a nostalgic feeling that would encourage existing consumers to go purchase their products. The creators did a great job at captivating the audience with the gorgeous strong Clydesdale horses. Budweiser also markets itself as an American drink

Strategic message: In the advertisement, Bud light promises to offer a different drinkability. This strategic message is very weak, because I didn’t see any relevance between “drinkability” and “fitting into different occasions”, making the message disconnected

Pepsi is a world famous carbonated soft drink made by American company PepsiCo. Its distinctive blue packaging makes a huge contrast with its long-time rival’s signature red packing, Coca-Cola. First introduced as 'Brad's Drink' in North Carolina, USA at 1893 before renaming to Pepsi at 1898, Pepsi has always trying to be the dominant brand in soft-drink market while completing with Coca-Cola, known as the Cola War, where the two brands used a series of television advertisements and marketing campaigns trying to get more influence in the soft-drink market among the consumers. Pepsi launched its new commercial advertisement ‘Live For Now Moments Anthem’ in April 2017, as a part of its previously launched Pepsi's first global campaign ‘Live For Now’ in April 2012. The protest-themed advertisement, however, not only was nowhere near Pepsi’s original expectation, but it causes a huge ethical issue, backlash and controversy that made Pepsi took down the advertisement and issue an apology in less than a few days.

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.

In this memo, we will examine comprehensive research on some of the ethical issues that occurred as Pepsi published a commercial that harmed many people. Further, we will discuss how it had a substantial impact on a variety of stakeholders. The issue that occurred was regarding the “black lives matter” and how Pepsi did not take the issues that it still going on in our society into account.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.