Mountain Everest Ad

How many times have you dropped those swimming classes? When was last time you put off in getting that enrollment for the gym? “Unlimited” ads campaign by Nike, appeals to its audience by showing people who even having certain difficulties, go after what they want and push their limits as much as they can, which is not a little. The ads feature a grown Sister competing in a triathlon, a transgender who runs with the National men’s team and a climber with no extremities. Nike didn’t choose these actors for its ads by accident, they are source of inspiration for all those athletes that always put the best of themselves in whichever the activity that passionate them is. People who would be the main target for this campaign.

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

The highly successful company, Nike, that make the use of pathos, emotional appeal, logical appeal, and ethical appeal, throughout their ad in order to convey their targeted audience to buy their product. The “Just Do It” campaign has introduced a new competition of “Men vs Women” where runners participate by wearing Nike tennis shoes to see whether the men or women will win the race. The Nike logo is at the top right-hand corner, and the runner, meaning the “fit” man is being present in the center of the ad help indicate that the ad is about “fit” men wearing Nike shoes. Since American society is very competitive when it comes to which gender is better. The ad “One More Thing for Men to Rule” is the campaign that indicates only if “fit” men

Muhammed Ali tells us, “I’m going to show you how great I am,” before facing George Foreman in “The Rumble in the Jungle” and winning! Similarly, Nike presents to the world what greatness they can accomplish through their products. This was shown through their aired commercial, “Nike: Unlimited You,” which appeared during the time of the Olympics. Consisting of a series of clips of different sports and activities that the average person was accomplishing. People bought into the advertisement and became hooked! To understand how Nike could achieve such a strong suited commercial, an individual must observe how the ad was constructed and targeted so perfectly, more specifically, the ethos, pathos, and logos portion.

There is not one human on this planet that does not strive to be great. This commercial reaches out to the population who strive to be great but have yet to achieve greatness. This ad is meant to motivate people that doubt themselves day after day, to finally stop making excuses and begin their journey to greatness; by demonstrating that no matter where you stand on the spectrum you can still become great. Nike successfully utilized a universal trait that all humans possess, to be great; by simply reminding consumers that it is possible.

During the 2012 London Olympics Nike Launched their “Find your Greatness Campaign”. This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes. Nike intended to propose their idea of greatness, trying to show it’s not restricted for only the chosen few. But rather, it is something we are all capable of. Their message was to inspire anyone who wants to achieve greatness and that Nike products, from shoes to watches to shorts, would help you achieve this, as well as helping to motivate yourself to do more. In the commercial titled “The Jogger”, a part of the “Find your Greatness” campaign, proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness.

It worries not only to increase sales, but also about the development of sport for the common good. For example, an advertising campaign titled "If you know how to play" aims to promote the participation of women in various sports, it shows the benefits that accrue to girls and young women from sports. Nike invests in the development of the less popular sports, despite the fact that the possibility of making a profit there is much less. Such actions help to strengthen the opinion that the company is not only a manufacturer of high quality sports equipment, but also a company that cares about its customers. Thus, it is an additional competitive

Overall, the “Find Your Greatness” campaign caught my attention because it is out of the ordinary for Nike to feature everyday athletes; the ads focus on introspection and the unique angles gives viewers a visual appealing way to look at a variety of

The commercial wanted to speak to everyone to show how they are incorporating more women into the fold. Female athletes were often thought to be less appreciated since athletics were originally just male dominated. To play a sport you need to have “masculine qualities, such as strength, aggression, and competition” (feminism article). Women over time are challenging all these beliefs by participating in a variety of

“Just do it” is a phrase synonymous with the brand Nike. The way Nike does this is clever, by effectively using rhetorical elements they not only successfully sell the message of the advertisement, but they ultimately also successfully selling their brand to the audience. By Nike saying that the audience can achieve greatness, Nike are essentially saying that they can make you achieve greatness. This is the main argument in the advertisement that Nike uses to convince the audience to buy their products by implicitly saying that their brand will make you achieve greatness no matter who they are.

Advertisements are important to get the brand’s name known, so they can sell products and make money. It is important for a company’s name to be out there so they can sell things because if people do not know about their brand then they probably would not buy it. Advertisements are used to convince people that their product is worth spending money on. The advertisement I will be exploring is a Tampax Pearl tampon ad I found in an InTouch magazine. The exigence for this ad is that the company feels not enough people are buying this brand of tampons due to the many other brands that sell similar products. Because of this, the purpose of this advertisement is to get more people to buy their tampons over the many other companies.

Athletes are used in commercials to further drive the point of what the producer wants the consumer to do which is buy their product. Marketing is frequently psychological. Meaning if you are not going to buy the product because of the commercial itself then buy the product for the athlete that is introduced in the commercial. This is where psychology comes in. Producers for the most part know what the consumer wants, which is to look as striking are athletic as that athlete.

If one dreams it, one can achieve it. Sometimes it can be hard to picture doing something great that the normal person wouldn’t get to do, but that’s what is so great about dreaming big. With hard work, proper coaching, and proper equipment, it is completely possible to accomplish any goal one is dreaming of. This could even mean becoming a professional athlete. Nike created a campaign called “Risk Everything”, which emphasizes the idea of risking everything for the chance to succeed. It is symbolized with a skull and fire. Nike advertises this campaign with a commercial called, “Winner stays”, which creates a sense of motivation to young athletes to dream big and work hard while wearing Nike products to become the next big player that everyone is cheering for.