Mountain Man Brewing Company Essay

1632 Words Jul 19th, 2010 7 Pages
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FCMA Consulting Group Topic: Mountain Man Brewing Company

Fernando Yemail
Carlos Yap
Juan Cam
Amita Ahir
Maria Jaen

Group Leader Fernando Yemail
FCMA Consulting Group
FCMA Consulting group is honored to be the consulting source for Mountain Man Brewing Company’s line expansion. We are pleased to have the chance to work with a family owned company. It’s not so often that we come across a company that has kept their legacy integrated in the production of their products. Furthermore we want to congratulate you Chris on the behalf of FCMA Consulting group for ambitious thoughts of wanting to expand and grow your families company. Looking at your company’s’ end year reports we have noticed the decline in your sales. You’ve
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Up to now MMBC has only relied on grass roots marketing “word of mouth”, what we at FMCA see as a window of opportunity. By enforcing new ways of marketing on strong medians of advertising such as TV commercial, magazines and promotions, focus groups and your very MMBC models we believe FCMA Consulting Group can provide the strongest platform to launch the new beer light without affecting your main MMB lager. However the place and how you market the beer will be defined on those advertising medians that will allow your main core brand Lager not to be affected negatively. Keeping quality control marketing on both light and Lager versions of your beer as 2 separate beers will be the key to increasing success. Both Light and Lager versions of your beer must be advertised by targeting two different segments of the population. We have heard your concern on how with the years beer brewing companies have gone out of the business like the Schlitz beer did in the 50’s, however times our different now and the advancements in technology today will enable us to send a clear message to the consumer and what mountain man beer company represents. The broadcast of this message will allow Mountain Man Beer Lager consumers to understand and feel pride because only the toughest of men drink it; this will be the main focus for the advertisement. As for Mountain Man Light it’s
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