Movie Analysis : The Disney Company Essay

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

The Walt Disney Company, more commonly known as Disney, is a company that was founded in October 16, 1923 by brothers Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. The company eventually changed its name to the current Walt Disney Company in 1986. The company was headquartered in Burbank, California. The company is a public company that has diversified to live-action film, television, and even theme parks.

The history of how The Walt Disney Company came to be started from a small individual who enjoyed drawing and used art as a way to escape reality, his name was Walt Disney. After the World War 1 ended, Disney went to Kansas City where he later created an animated company that went bankruptcy. Walt Disney moved to Hollywood where he met M.J Winkler a distributor, Disney become part of her production partner. (The Walt Disney Company) In 1927 Disney created a series where the distributor copyright the main character and Disney only made a few hundred dollars, therefore Disney decide to leave and created that same series with a different name which was Mickey Mouse. Disney decided to go with his brother Roy and created Mickey Mouse films. When Disney wanted to put out Steamboat Willie many film producers did not like the film’s idea until Pat Powers decided to release the film in theaters. The film gave Disney enough money to start on other projects which later those project turn out to be such as the amusement parks, merchandise, etc. In December 15, 1966 Walt Disney died from Lung Cancer, Disney’s brother Roy made sure that Disney’s believes and philosophy about the company would still be passed on by the company 's employee. (The Walt Disney Company) The company kept going which has become of the greatest companies that are socially responsible and sustainable.

Walt Disney started out by producing short animated films in 1922 and in 1928 introduced Mickey Mouse, the world most famous cartoon character shown in Figure 4 below (Olsson 1996; Kramer 2002). Following this breakthrough, Kramer (2002) found that Disney proceeded innovatively with new film technologies of sound and colour that resulted in the first successful animated feature Snow White and the Seven Dwarfs in 1937.

Walt Disney Films are known to be as an incredible and outstanding fantasy stories producer. It created more than a hundred of films. Majority of what has been produced rely on fictional stories. The films that were released used animation to capture children’s interest and musically performed as well. Walt Disney produced fantasy stories like The Little Mermaid 1989; Sleeping Beauty 1959; Beauty and the Beast 1991; Cinderella 1950 and more. The tales most often than not were always about the life of a princess in search of her prince charming.

Introduction: The Walt Disney Company is on the threshold of a new era. Michael Eisner has stepped down from his position as CEO and turned over the reigns to Robert Iger. A lot of turmoil has been brewing through the company over the last four years; many people are hoping that this change in leadership will put Disney back on the road to success. Issues began around mid-2002; when declining earnings, fleeing shareholders, and

Walt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse.

The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

All I ever wanted was to live happily ever after. Since we arrived, my family made a habit of drifting from city to county as the searched for a perfect place to raise a family in America. However, I wasn’t able to grow up the same way other kids did because, when most kids were playing with their friends, I was busy switching into new homes, fitting into new communities, and trying (and failing) at making new friends. Since our moves were unplanned and fairly frequent, I began to fear loving anyplace, anything, or anyone since I knew anything I would come to love could disappear at any instant. So I avoided making new friends and exploring my community and began to grow up with a very cautious and reserved personality. The only thing I knew that could bring me out of my anti-social shell was Disney! Disney films didn’t just break me out of my shell but, they taught me so many lessons that have been critical in discovering who I am.

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. Guided by Walt Disney?s imagination and willingness to take risk, he influenced

The Walt Disney Company was first founded in 1923 by Walt and Roy Disney (Wasko, 2011). It was first known under the name of the Disney Brothers Studio, before changing its name in 1986 (Disney’s history of magic: Timeline, 2013) (Timeline, 2013). In 1927, Mickey Mouse was created and soon became the symbol of the Company (Wasko, 2011). Internationally recognized for its animation, the Studio was the first to present a ‘’full-color cartoon’’, Flowers and Trees, which later went on to win ‘’ […] the first Academy Award for Best Cartoon’’ in 1932 (Wasko, 2011). Five years later, Disney released Snow White and the Seven Dwarfs, its first ‘’full length animated film’’(Timeline, 2013). It wasn’t until 1940 that the Company became public and, therefore, available to be traded on the stock market (Timeline, 2013). Fifteen years later, Disney was opening its first theme park in California under the name of Disneyland (Disney’s history of magic: Timeline, 2013). Incidentally, the

The Walt Disney Company, a diversified international company operated entertainment and recreational complexes, produced motion picture and television features, developed community real estate projects, and sold consumer products. The company was founded in 1938 as a successor to the animated motion picture business established by Walt and Roy Disney in 1923.

The Walt Disney Company is a leading diversified international family entertainment and media enterprise. At the same time, Disney also is one of the most famous names in the animation industry for providing entertainment directed to adults and children. Walt Disney was founded by Walter Elias Disney in year 1946. Nowadays, the company almost dominates the whole industry with its international theme parks and a world-class animation studio and business franchise. There are five primary business segments in Disney Company, which are media networks, parks and resorts, studio entertainment, consumer products and interactive media.