preview

Movie Analysis : ' The Film ' Jaws '

Better Essays

“Duh dun…Duh dun…Duh dun, duh dun, duh dun.” When you hear the famous two-note theme from the classic summer blockbuster Jaws, your heart immediately picks up and instantly visions of a massive, man eating shark pop into your head. In 1975, Jaws terrified beachgoers everywhere with the bone chilling thought of a vicious great white shark lurking just below their feet, threatening to attack every person it came in contact with. Swimmers were haunted by the image of the film’s poster, which displayed a swimmer just within reach of the colossal beast’s jaws. The poster did its job in conveying the terror it wanted to instill in its viewers for the sake of the film, but was it an accurate depiction of reality? In this 2015 ad, WildAid parodies the poster from the classic film Jaws to paint humans as the real monster when it comes to human-shark interactions. With the inclusion of a striking statistic and by creating a parallel between the vicious shark from the film and those of the shark finning industry, WildAid shifts the blame in order to raise awareness for their cause and focus on the real victim.
At first glance, one might just see this ad as the Jaws poster, but something draws you to take a closer look. The word “laws,” put in large, bright red, bold font, invites the viewer to take a closer look. This is no accident. By putting “laws” in such a prominent position, it focuses on the main goal and purpose of the advertisement, just as the title of the movie would have

Get Access