Movie Trailers Analysis

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

“As Audiences, platforms, channels and devices continue to fragment into ever-more-spe- cific niches, earning people’s attention has become ever more challenging. To find audi- ences and break through all the noise, brands must create content that seek out, love, and share with others” (Jarboe 2011, p.455)

Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

Movie trailers are arguably the most important marketing tool for films before they are released. Viewers create a first impression of the film according to its trailer, and trailers tend to persuade moviegoers to either watch the film or not watch the film. It is also a ground for the film to advertise the actors and directors that worked on the project. A-list actors and directors have loyal followings, and these fans will surely enjoy seeing their stars on screen. Emotion also plays a significant role in persuasion during the viewing of a trailer. Suspense, action, horror, and comedy all fuel different emotions that create favorability or dislike amongst viewers. While there are many reasons to watch a certain film, I will examine the rhetorical forces behind our innate connection to certain types of movies, in addition to providing personal reasons behind my choice of The Revenant. Through examination of my personal opinions, I will use The Revenant as a tool to discuss the rhetorical arguments provided by Alejandro Innaritu, and further analyze the role of movie trailers in persuasion.

A good example of movie trailer, and which I thought should be the farthest tolerable marketing strategy of a movie is the first teaser trailer of The Raid 2. The trailer is awesome but not leaking the plot, the major casts are shown but no information about their role, and JUST QUICK. These are the essence of

In my movie trailer video I used pictures from shutterstock and google images, the music I used is off on the wevideo site I used. I chose upbeat music at first to represent that in the book everything is normal and happy at first. Then I used more sad and suspenseful music, because in the book you don’t know what’s going to happen next. In my video I included a lot of pictures of Sam with her friends, because that’s is one of the main elements of her is that she is always surrounded by her friends.

Movie trailers are one of the most effective advertising techniques for promoting movies. They use a number of different methods to captivate the audience and build hype for the movie. ‘Batman vs Superman: Dawn of Justice’, and ‘Suicide Squad’ are both upcoming superhero action movies. They are both aimed at a teenage to young adult audience. Both the trailers contain similar advertisement themes to make watchers excited for the release of the movie but they go about executing them in different manners.

It was verbalized in the anterior analysis that there wouldn't any other analysis of future trailers advertising Star Wars: The Force Arouses due to worries regarding exceeding the word capacity for the analysis blog. I have decided to retract that statement to conduct an analysis of a third trailer for the film.

On a daily basis people are confronted by numerous genres of entertainment e.g. drama, comedy, sport, game shows, reality t.v, advertisements and many more (Fourie:2007,216). Entertainment provides a preliminary answer from 3three perspectives: rhetorical, behavioural and sociological (Fourie:2007,216). Entertainment specifically deals with phenomenological nature of film and television entertainment as well as focus on fictional content of feature films(Fourie:2007,216). However, news, documentaries and sport are also considered as entertainment

The Mad World trailer for Epic Games 2006 classic Gears of War is a striking piece of visual media and is widely considered to be one of the greatest video game trailers of all time. This trailer is unique in that the protagonist is constantly avoiding violence during the duration of the trailer. The first example of this is shown in the establishing shot in which the protagonist (Marcus Fenix) arrives at a scene in which a catastrophic event has already taken place. The trailer then cuts to a shot Marcus running down a narrow alleyway avoiding combatants with multiple different dynamic camera angles spliced in. The final shot of the trailer has Marcus violently jump into an abandoned building before he has to fight off an attack by a large

Media plays a significant role in our society. It is all around us, from the music we listen to on the radio, the shows we watch on the television, to the articles that we read from the internet. Its main job is to entertain, inform and educate society about what is going on in the world. Without it, the world would be a dull place and people wouldn’t know what is going on in the society. Listening to songs or watching movies can be both delightful and relaxing, but this entertainment could possibly have a negative effect; For instance, it could shift your behavior. While media can be very useful, it can also impact our attitude negatively or positively depending on what we are listening or watching to.

Yet this is a new concept to theorists, who are adjusting from a traditional view of a passive audience who are vulnerable to media content (Adorno. T 1944). However now, through a uses and gratifications perspective (Katz. E 1974), consumers are building up cognitive knowledge of a particular narrative world e.g. Harry Potter. Through technological advances consumers are both able and allowed to engage further and create content, and this has become so prominent that some producers now take a collaborative approach to creation of new media, leading to consumers being referred to as

When I was in the eighth grade, I experienced the meaning of hard work paying off. My homeroom teacher assigned the class a trailer to create about a book we had just finished reading. Ideas already running through my mind, I commenced working.

Commercial media shows the function of entertainment by assisting users to access media content that makes them happy. In the book, Media Literacy, by W. James Potter, the author believes that economics plays a pivotal role in the media industry. According to the author, media related companies offer their customers unlimited message exposure in exchange for time and money that they use to enjoy such services (Potter 90). In addition, the author reveals that 970 million users accessed the media industry in 2009 (Potter 90). In the United States, 310 million consumers spend their