Mr. Kirby 's Golf Shop

Assuming Harrison took my advice, IT will play a huge role in his golf business. A site such as CyberGolf will be a game changer for him. It includes everything he is looking for including e-commerce, scheduling tee times, e-mail for communication, affordability and simplicity. (CyberGolf, n.d.) Customers will be able to easily search for products, purchase them online, and he can then ship the product or the customer can pick it up at his store. His website will make sure that his golf shop is always open, always available, and he has access to reaching more customers. (LeChat, n.d.) In case of confusion, Harrison has access to tips, training, and support. (CyberGolf, n.d.)

Creating a highly differentiated and unique identity in the crowded clothing retailing markets on the Jersey Shore boardwalk takes a combination of one-of-a-kind designs, a strong multichannel selling strategy that includes social media and the Web, and a positive in-store customer experience. Retailing is as much about creating a unique in-store experience as it is about creating a differentiated and defensible market identity online (Piturro, 1999). With the assistance and support from Snooki of the popular MTV Program Jersey Shore, the store is called Snooki's Beach Boutique. The URL for the website is HYPERLINK "http://www.snookiduds.com" www.snookiduds.com and as the show has gained popularity, so has the URL, with an offer of $1,000 for it. The ethics of whether to sell it or not is covered in this analysis's, as are the goals and objectives for the website from a marketing and e-commerce standpoint as well. The role of social media including Facebook, Google+, Twitter and other social networks needs to be included in the market plan as well. As the excellent research completed by Charlene Li and Josh Bernoff on the role of social media in re-vitalizing retailing and leading to effective and profitable multichannel selling strategies needs to also be taken into account in the planning and execution as well (Bernoff, Li, 2008).

AWG’s two major competitors are Supervalu and C & S Wholesale. Viewing the website for Supervalu, it is evident that their website obtains an advantage on AWG’s website. Apparently, when viewing Supervalu’s website, the first attribute seen by viewers is pictures of grocery stores they service. Also, their online presence is extraordinary because of the detailed description of services they provide. Supervalu’s website displays that they are up-to-date with recent trends occurring in their industry. Supervalu recently bought a chain of drug stores and launched a healthy new program where they offer healthy products to their customers (Eder, 2010). C & S Wholesale’s website displays a large company logo and a slideshow of charity programs they work with to serve the community. Also, C & S Wholesale’s website introduces the company and all of the products they offer to their customers. Both websites obtain a substantial competitive advantage over AWG because of their front page when visiting their

With the growing phenomenon of the internet and its unlimited uses has almost all businesses using the internet to advertise its products and services in many different forms. Some of the reasons for employing social media in marketing as a communications tool is that it gets your company more exposure, you can showcase your brand, receive customer feedback, and generate leads (Bennett, 2014). Jasper Group uses the internet for advertising purposes as well as other purposes. Jasper Group produces hospitality furniture for the hotel and motel industry as well as providing colleges with dorm furniture. The company has a photo gallery that shows its

The other approach is the creation of fun pages on Facebook and Twitter. Consumers can understand the store’s agenda and inform them about the new materials produced. The advertisement method has made it easier to get more customers (Soskin, 2010, p. 27). The development has resulted from the fact that the major visitors of social sites are the youths who comprise a greater percentage of the store’s potential customers. iTunes has created various pages for different products marketed at the store. This has helped to advertise the products thereby marketing them to new customers.

In today’s world, being in the media is very important when trying to gain a vast customer base online. According to Pozin (2014), a great social media presence is now essential to businesses both large and small. Consumers are looking at company’s social media accounts using the same parameters they look for when searching for Mr. or Mrs. Right. Walmart is an American multinational retail corporation that operates a chain of discount department stores and warehouse stores. Headquartered in Bentonville, Arkansas, United

By transforming the very traditional marketing and advertising means into new online solutions, rapid expansion in social media and digital platforms has brought huge changes to the

According to E-Commerce statistics (2016), “Retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from 322.17 billion U.S. dollars to just over 485 billion U.S. dollars” (para.2). Generally, people think E-commerce is simply buying and selling of goods and services through electronic media. In today’s digital world this definition of e-commerce is not very comprehensive and well define. According to Gupta.A. (2014), “ E-commerce is the electronic communication and digital information processing technology in business transections to create, transform, and redefine relationships for the creation between or among organizations and individuals” (p.2). There are different categories of electronic-commerce, such as Business-to-business (B2B), Business-to-consumer (B2C), Business-to-government (B2G), Consumer-to-consumer (C2C), and Mobile commerce (m-commerce). All these methods of conducting business or selling or buying products is through a proper digital /electronic channel. In this paper, the discussion is more about online shopping through Internet and mobile device. Nowadays, on line shopping is getting popular among people of all ages. From ordering pizza to ordering a big giant T.V through the Internet is very common. Many people are switching their method of purchasing goods from stores to websites. Dawson (2016) stated that, today, in most established countries, approximately 60% of people like to purchase via

First, the company’s products need further marketing in order to increase its popularity. As is known to all, the current economic development is highly influenced by Internet technology. More and more companies nowadays choose to establish their e-commerce model to expand market and reduce business cost. In particular, technological advancements such as social media and information technology are increasingly utilized in business marketing strategies. But the company does not yet have relevant channels; its official website is mainly about corporate and product introduction. It is suggested that the company may establish its own electronic booking system and digital payment in its online shops, make use of online distribution channels to save cost, and apply smartphone apps to increase its interaction with customers.

Nordstrom has been able to diversify its business based on the fact that it has seen the social networking sites as a new way of advertising its products. Through leveraging the power of the social networking sites, it has been able to attain vast growth. The Strong web presence and website experience and Strong social media presence provides it with a competitive advantage.

During the last decades, social media’s rapid growth has affected the retailing industry immensely. They are finding themselves in circumstances of constant development and expeditious transformation, many companies have now realised this phenomenon; and many are reforming their marketing policies in order to benefit from this amounted growth. In this case study I will be critically analysing and evaluating the effective use of social media platform of a commonly known British clothing retail company Ted Baker. Launched in 1987 as a menswear brand in Glasgow, Ted Baker has rapidly expanded their collections, offering a wide range of products ranging from menswear, womenswear, fragrance, accessorises and many more (Ted

The article introduced three Internet titans—Google, Apple, and Facebook. They are all trying to dominate the customers’ internet experience. Because the retail e-commerce marketplace is over $400 billion. Today, mobile devices become more and more popular. Advanced functions and ubiquitous Internet access make mobile devices have more competitive advantage than traditional desktop machines. Of course, the increasing smart phone user and convenient could computing are also cause the trend. Mobile devices have occupied most of internet traffic. Mobile devices could help users to finish many things, weather it is work or life. It is a trend, that is why the three titans are competing and try to control the huge mobile market.

In today’s world, the goal of many large companies is acquiring customers that not only like it’s products or services, but is committed enough to make repeat purchases. This is brand loyalty. People who are loyal to a brand will continue to purchase the product or service from the same company despite the difference in price or lack of convenience. They will do this even though a competitor may offer a superior product. It can be more difficult today than in recent years to develop customers who are truly loyal to a brand. The technology that is available today allows people to view a variety of options easier and be more mindful about their purchasing decisions. Social media provides the consumer base a way to

The use of social media in organizations’ websites cannot be underscored. According to Barnes & Mattson (2009b), embracing social media in organizations is not an option in business strategic planning, but a necessity and huge opportunity. This is because most of the organizations are using social media to change the way they carry out public relations and other practices. The paper is focused on Starbucks Corporation that is an American worldwide coffee company. Starbucks offers coffee houses that are chain based in Washington and Seattle. Additionally, this corporation is the largest company that offer coffeehouse globally; it has not less than 20,366 coffee stores in more than 60 countries; 13,123 of the stores are in U.S, 793 are in U.K, 1,299 in Canada and others stores are in China, South Korea, Mexico, Thailand, Taiwan and other parts of the country. Consequently, it is important to examine how the company employs the use of social media to meet the demands and the needs of its customers. From their sites, it is evident that Starbucks have devoted its resources to social media; as a result, the company is able to engage various stakeholders in dialogs on Twitter, Facebook, and Google. From the site, at the bottom you can access the three social media by clicking on Facebook, Twitter, and Google icons provided.

As the children’s boutique, Adorable Annie’s wants to pursue entering their store in the e-commerce and social media outlets. This will bring positive results to the problem statement which are the following challenges: