Mr. Muza

1493 Words6 Pages
International marketing

International marketing is marketing carried out by firms overseas or across national borderlines. This strategy is an extension of the marketing techniques applied in the domestic market to meet the different demands, buying patterns, demographics and market segments of overseas customers.

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International marketing

International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives

American Marketing Association (AMA)

International marketing and global marketing are often
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In Venezuela, prices must be stated on the product; in China this is illegal.

Accounting techniques, ownership, land tenure and many other legal aspects of business life also differ from one country to another.

he tourist industry is an example of the effects of globalisation and the reduction in barriers. By 2020, it is forecast that there will be 1.6 billion international tourist arrivals worldwide. These tourists will spend over US$2 trillion. These figures represent sustained average annual rates of growth of 4.3 per cent, far above the maximum probable expansion of 3 per cent per year in the world's wealth.

Tourism employs one in ten workers worldwide, around 250 million people. At current growth rates, this could rise to over 400 million by 2015. Globally, tourism accounts for roughly 35 per cent of exports of services and over 8 per cent of exports of goods. These figures would make tourism the world's largest employer and arguable its largest business in terms of income.

There are consequences to the globalisation of business activity. As tourists, you and I often seek out destinations, which are new, exciting, and relatively unexplored; difference is the change we are seeking. The fastest growing markets in terms of annualised growth for travel and tourism demand are Angola, Mexico, Turkey, China and India. Tourists bring 'cultural baggage' with them when they travel. We often look to
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