Mr Plex Ethical Dilemma

Founded in 1976 and headquartered in West Hollywood, California, Ticketmaster is the world’s number one live entertainment ticketing and marketing company. Ticketmaster operates in over twenty markets worldwide, serving more than 9,000 clients across multiple event categories. It provides exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters. Ticketmaster’s pledge to its clients is, “To provide the best systems, services, and tools for the optimal sale of tickets to the widest possible audience. For Ticketmaster consumers, its pledge is, “To provide convenient,

My analysis will cover competition from substitutes and the change in buyer behavior and demographics. I will use the five forces model of competition and a SWOT analysis along with other sources of analysis. The information and recommendations that follow will provide you with the insight and building blocks to compete in the movie exhibition industry.

By mid 2002, the company had 349 screens in 31 locations and had generated a reported compound annual rate of return well in excess of 20% for its initial investors. 2-for-1 Wednesdays In the spring of 2001, Cinemex’s competitors began offering a special deal: any customer who purchased a ticket to see a film on a Wednesday (traditionally a slow day at the box office) would receive a second ticket at no additional charge. This ploy cut into Cinemex’s attendance figures (Exhibit 3). On five of the first six Wednesdays after the deal’s introduction, Cinemex’s attendance was less than in the same week during the previous year. Heyman faced a difficult decision. Should he offer his own two-for-one deal on Wednesdays? This might raise attendance, but since many tickets would be given away for free, it might also reduce ticket revenues. Or should he do nothing, hoping that the appeal of Cinemex’s customer service package would eventually bring customers back? Heyman’s first step was to review his attendance data. What made this difficult was that week-to-week attendance was highly variable, depending on (among other things) the time of year, the popularity of current films, local weather conditions, and the timing of holidays. The question was how to disentangle the impact of these factors from those of Wednesdays at Cinemex Page 2

Charlie is a car salesman whose business is going down hill. Charlie and his girlfriend are on their way to Palm Springs when Charlie gets a call from his friend and co-worker. He tells him that his fathers lawyer has been trying to reach him, because his father was dead and the funeral was the next day. Charlie who never had a good relationship with his father decided to go out there to pay his respects and to go get his share of his fathers estate. When the lawyer read the will, Charlie finds out all he received was his fathers 1949 Buick and his prized rose bushes. The lawyer says the rest of the estate is going to a beneficiary. Charlie is mad at what his father did. He tries to find out who get everything else, because it is worth about three million dollars. Charlie finds out the name and location of the beneficiary, but does not know anything else. So Charlie goes to Wallbrook institution to find out who this guy is. While he is inside a man comes up to

There is the issue of whether Royal 16 theaters committed fraudulent misrepresentation in not informing the moviegoers of the commercials that are played at the indicated movie start time before the actual movie starts. There is also the issue of whether the number of disgruntled moviegoers is larger or greater than 10%, which would determine whether or not there is great reason for the complaint. Lastly, there is an ethical issue of whether or not it is or is not ethical to play 20 minutes of commercials without informing moviegoers that they will be played. In order to evaluate these issues, our team has done several analysis’ to come to our conclusions. We have done a legal analysis of what fraudulent

Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

I believe that matching the 2 for 1 deal, was not in the best interest of Cinemex. While it did help boost attendance, Heyman is cutting the prices of the tickets drastically since implementing which in turn cuts down his revenue. Even after his competitors initiated the sale, Weeks 27 – Week 34, Cinemex showed a steady increase in attendance before even implementing the 2 for 1 deal. There are so many outside factors that can help determine the attendance at a movie theater (ex.popularity of films, weather, location, time of year). With the special, more consumers will attend the movies on a Wednesday when they are receiving the deal, which slows down your revenue for the remainder of the week. While Cinemex is

Milton Manufacturing Company is a closely-held company has been in business since 1999 when its President Irv Milton first opened the business with its primary operations in Long Island City, New York and factory branches and warehouses in surrounding areas. The business had increased revenue over its first ten years of business from $500,000 in its first year to $5 million in 2008.

Last night there was shooting in the grocery store. Mr. Le, owner of the store, shot his customer, Mr. Williams. Mr. Le didn’t want to hurt anyone. Mr. Williams was wrong because he was angry and Mr. Le was afraid. Mr. Le taught Mr. Williams was robbed. Mr. Williams didn’t want to rob the store. Mr. Williams was angry because the price of cigarettes was very high in Mr. Le’s store.

Toni started to question why they were heading towards Las Vegas. She turned to her aunt and asked why they were heading towards Las Vegas and her aunt replied” We’re not going to yosemite today.” Toni said, “why not tia?” “We’re going to take the long way and go to St. George for a couple of days.” Toni replied “Oh.” Vero said “We’re going to go visit your tio’s aunt and uncle.” “Oh cool and they live in St. George?” “yes.” she replied. They went along their way their first a stop in Las Vegas. They stopped at “best buffet” in all of Las Vegas. In Toni’s opinion that was not the best buffet. She has had way better. All the different aroma of sushi and fish made Toni want to gag. At the buffet they had exatic foods from all over the world but they also had the basics such as mac n cheese, mini sliders, and pizza. Then they left and they were on their way to St. george. About 4 hours later they finally got to Chris’ aunt and uncle's’ house. Toni politely went up to them and greeted them and said “Hello my name is Toni and im Chris’ niece and i will be staying with you the next couple of days.” They

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater but the exhibitors has limited control over both revenues and profits because those two are important aspects. Attendance allows for profitable sales of concessions and advertisements, but there are significant caps on the volume of concession sales per person, and selling price seem to have reached a maximum. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie.

In American consumer society, it is common knowledge that businessmen are rarely 100% truthful. Exaggerated advertisements, cheapened materials, and other similar practices have become part of business. The topic of debate, however, is whether this dishonesty in business is ethical. According to Albert Carr in the article “Is Business Bluffing Ethical?”, bluffing is morally acceptable within the parameters of doing business.

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting

A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.

1. How might the reward program described in case exhibit 5 affect the movie and event –going behavior of major market segments? At retail, what is the average value of each reward structure for customer’s dollars spent – 5 %, 10%, 15% or 20%? Which reward structure would you choose? Why? (For the sake of simplicity, ignore the one-time fees and rewards)?