Mrm Case Study Analysis

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This research is targeting the population which are citizens eligible to vote, in this case above the age of 18. There are a mix of Qualitative and quantitative research. About 8 focus groups of sizes Between 6-8 will be conducted at the electoral commission. A couple Of depth interviews will be conducted. The profile of these participants Are citizens eligible to vote. They are picked at random. These research Methods provide a rich insight to the research problem. On the other hand, quantitative research is as important as qualitative research. Telephone surveys, mail surveys as well as online surveys are the different surveys methods used. The sample size is very large and intends to have a good representation of the…show more content…
It is believed that with this marketing effort, peoples attitudes and beliefs may change. It is not certain that everybody’s attitudes may change with this marketing effort. This is why this model is very useful as it allows us to identify if the relationship actually exists. Dependant variable (DV) The dependant variable in this situation is the use of the internet to vote in public elections. With the manipulation of the independent variables it is hoped that it will result in the increased use of the internet to vote. Moderating variables (MV) Moderating variables do not effect DV or IV directly - Hackers - Change in government rules/policies - unforseen internet (world wide web problems_ - Age ( in the sense that the older voters may lack the skills required to operate a computer) There is not much secondary research available and therefore we have to gather primary data. This proposal is a mixture of qualitative and quantitative research. Qualitative research intends to gain a rich understanding of underlying reasons and motivations while quantitative research is used
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