Ms. Capital

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

He flies to several Costco’s around the country daily functioning himself as the man in charge, making sure all store managers are in accordance to his view on how his stores should be operated. He is also looking out for his employees through increased wages and benefits. He believes by being a lowest-cost producer along with highest wages, Costco will have better productivity over its competitors.

| Enterprise has chosen a powerful tool for advertising, a referral source (word of mouth). By building personal connections with mechanics (who then advised their own customers to rent a car from Enterprise), the company was able to build a strong network in the industry. It earned a strong market position for the company. It has also created loyal customers, and partners. Furthermore, it resulted in lower costs and larger profits for Enterprise

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

I would put Porsche Winter Equipment sale promotion advertisement on three different newspapers for a 12-week campaign so that to make more people watching Porsche advertisement every week. Then, 24,000 direct mails will be sent to the current Porsche owners. As drivers usually have a habit of listening to the radio, I plan to choose 14 rotators to play Porsche’s advertisement. Because the mid-high income people are the Porsche’s target users, who would have the habit of reading magazines, such as luxury car, real estate, tourism, the economist and business management, I decide to put Porsche’s advertisement on five different magazines. In addition, outdoor wallboard and online advertisement would be effective to attract more potential buyer. Therefore, the total advertisement fee is $379,940; and I think this marketing plan and strategy is acceptable and reasonable.

knows that his job is to look for the benefits of the company. As like the president

He challenges the employees and encourages them and creates a dynamic environment which motivates them to always work hard. (Dreamforce 2012) He believes to never second guess the person he delegate and the importance of the freedom to make mistakes. He wants to motivate them to be entrepreneurial and ready for their next venture.

With the influence of online websites and social media, marketers are able to endorse their creation

Laura and her boss Isabel have the garden variety marketing problem in the age of ubiquitous media advertising; how to reach the customer and sell your product amidst "ad-zapping devices and a decrease in consumer attention spans" (USAToday.com. October 10, 2006. PP. 1). Bob Gamgort, President of MasterFoods indicates that "the average American is exposed to 650 advertising messages a day" (Peebles, Ellen. October 2003 P. 32), however; that number may be drastically low, as a second estimate pegs the figure at 3,000 to 5,000 a day (USAToday.com. October 10, 2006. PP. 2). Regardless of which figure is correct, Bryant's marketing team must find innovative ways to compete in an ad frenzied environment; leading to the question of the efficacy of Laura's product placement/ celebrity endorser idea.

The study case further reveals that Marilyn takes a trial an error approach to promote her products. This approach is very time consuming and not an effective strategy for distributing perishable products or limited time and energy.

Universal worked under the assumption that these strategies would not only increase the number of retail buyers but also move retailers to increase display space for Universal increasing Universal's ability to market their artist. (Smith, 2003).

This essay examines Harley-Davidson's use of the Internet as a strategic marketing tool. Unlike their competitors' websites, Harley takes advantage of every online opportunity to build relationships with customers, promote their brand, and market Harley offerings. The Internet in particular is an effective promotion medium for Harley because it extends their efforts to market the company's products and services.

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

Businesses can be recompensed for their advertisements to perform on the sheets of a variability of websites, most normally in the method of banner promotion. The admiration of a website typically commands the price of enlisting an advertisement. Some businesses involve themselves in mutual marketing, which can benefit amended expenses. Many promoters also aimfor consumersby using mailing lists and by inflowingdeliberations in online mediums and chat areas, though this is sometimes disheartened by the group’s mediators.