Ms. Terrie's Techniques Used To Quit Smoking

The ethos appeal is first appeal in the ShamWow commercial that is used ineffectively. Ethos is the appeal to credibility, an example of this would be having

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Ethos, the appeal to credibility. There are many examples of ethos in this ad; one of them would be the use of doctors in the advertisement. During the commercial, the audience sees the doctors conducting research,

Some do not understand how dangerous it is to smoke and these type of advertisements really help people get an understanding on how affecting it can be to your body. When young adults and teens smoke, they don’t understand that it will affect them long term. Like the picture says, 90% of the americans that die each year due to smoking are people that started as teens. The message across this picture is more than just having smokers stop, it wants people to stop before it causes a disease that can kill them. There are so many different diseases that can be caused by smoking. People think it is hard to get lung cancer and if they stop smoking before they get old that it won’t affect them but they are wrong, smoking has many long term effects that could possibly change someone’s life forever.

This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

Ethos is the strongest and most effective method of persuasion that establishes likability and credibility which creates a trustworthy bond and hooks the crowd into listening. It is used constantly in advertisement and everyday life, so much so that people don’t notice it. For example, in an EAS magazine ad for nutrition protein powder, a picture of Ramsey Bergeron, a famous triathlete and personal trainer, is used to persuade viewers to buy the product because a he uses it and he is a great athlete. Ramsey Bergeron Protein Powder. This athlete is famous for being incredibly athletic convincing viewers that he would know about sports nutrition. So this ad uses ethos to show credibility. Ethos is also effectively used in plays. In the play The Tragedy of Julius Caesar Brutus shows this

Ethos are the ethical appeals, to see how credible a piece is. Logos are the logics, they are the appeals based on the readers sense of logic and or reasoning. Pathos are the emotional appeal, they are the shared values and beliefs. Ads are usually pathos driven but this advertisement also contains ethos and logos. The audience can see that the source is indeed credible.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

While peer pressure is accountable for provoking teenagers to smoke just for the sake of it, advertisement is more responsible for initiating young adults to just puff their lives away for acceptance. According to Martin, about eighty percent of American advertising executives believe that advertising is very effective because it makes smoking more appealing and socially acceptable to children. The tobacco industry is making billions and billions while hundreds of thousand are getting hooked on tobacco through the use of advertisements and media ploys. Advertising is by far the most effective and prominent way tobacco companies use to induce young adults. To successfully combat smoking or to eliminate tobacco companies altogether, hopefully sometime soon in the future, an ideal student must learn to recognize and to resist the many elements tobacco companies use in advertisement to hook young adults. One of the elements that often appears in the media is the association of young, attractive individuals with cigarettes to convey to the youth that smoking is appealing. This method works very well because many think that smoking enhances their self image and attracts other. The ideal student should be able to recognize that ads are deceiving and should

Wait there’s more! A small box at the bottom corner; a required surgeon general’s warning to those thinking of smoking. This ad is effective because it caters to the younger generations’ party vibe, which takes away from the health risks.

There was a commercial that came out that went against the Tobacco Company sponsored by the funny side of the truth this commercial showed many teenagers dancing around in the street singing there must have been a typo. They were saying typo in reference to number of people who lost their lives due to tobacco products. This commercial was a correlation experiment because they just looked at the statics and used them to make the assumption that tobacco products are bad for your health.

This advertisement appeals to Ethos because the author is explaining why children should have technology. The author is persuading the audience that these Apple devices are beneficial to their everyday life. This relates to the theme because it’s teaching people, even at a young age that they need materialistic things in their lives. Its brainwashing parents to think it’s a good investment for their children, however the reality of it is taking away their childhood. Instead of going outside to play they are pulled indoors to be connected with their technology. Examples of this even show in today’s society when everyone is glued to their phones instead of enjoying what is around

The audience this advertisement is trying to solicit a response from can arguably be those who are already smokers and others who do not know of how serious the threat of smoking is. Those that are already heavy smokers would feel a sense of worry for their health do to the effect that smoking is depicted to have on their health. While it may also have no effect due to the fact that many smokers already realize the effect that the habit has on their body. To them it is already too late to stop because they are addicted or unconcern with the situation. These people consider ads of this context to be an attack on their life preferences, thus causing them to avoid ads of this context. In doing so they miss the main point of the argument and end up not acquire any real awareness

By using the specialist as a public figure, the ad builds up its credibility for the audience to trust the company and the product they are offering to the public. It is easy to forget that the practice of smoking tobacco has aroused passionate reactions, both positive and negative, for quite a while. Some doctors claimed that if you smoke a cigarette, it can starve off hunger and depression, cured rheumatic ailments, and is used for lung complaints (Woodhead, "A Global History of Smoking"). Doctors may not know it at first, but they know now. Smoking is bad for you and could lead you to your death if a person does not stop smoking a cigarette.