Msc Strategic Marketing Assignment

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

MasterCard Incorporated is one of the world’s premier credit card processing and money transfer companies in the world. It is the second major payment company in the United States. They focus on making payment transactions safer and beneficial to the society while delivering value through their innovation and execution. MasterCard has three main competitors, Visa at the very top, American Express, and Discover. Visa Inc. has the largest market share of 13.7 percent in the United States with revenue of $12,702 million in 2014. In the same financial year, MasterCard Inc. has recorded total revenue of only $9,473 million and 7.3 percent of total market shares. MasterCard’s SWOT analysis revealed its strength of being the world’s second

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Strategic marketing management is the vital principle of successful marketing in this global environment and market. Strategic marketing is the marketing strategy which combines all the marketing and advertising goals into the comprehensive marketing plan. It is stated that a good marketing strategy should be come from the research on the national and international market and on the product mix. This strategy can be made for maximizing the organization profit and to sustain the business in the competitive business environment. The strategic marketing management is the analytical way of learning that how to different type of strategies related to the customers and solutions of packages to fulfill the needs of customers. It seems very easier to reach the target customer of the company but most of the people related with marketing management field have less ability to create such compatible products which give meaningful results to the targeted customer in near future also.

Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.

The growth of credit cards is 4.5 % which is higher than the average growth of industry which is only 0.9 %. Maybank is holding the number 1 in customer card base, billings and merchant sales. Several strategies are implemented by Maybank to sustain the position in credit card industry. For example, reposition the value of proposition and carry out year-long tactical campaigns are parts of the strategies. This may promote the credit cards to the targeted customers. Several awards received by Maybank also show the strength of them in this area throughout ASEAN. Since Maybank is the leader in credit cards market, the future of credit cards is expected to be optimistic. Thus, Maybank may put more efforts to gain more in credit card market in

American Express Company (NYSE: AXP), sometimes known as AmEx, is a diversified global financial services company headquartered in New York City. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. [1]

• Social Ambassadors (70%): Utilizing online apps like Instagram, Twitter and Facebook will be essential to the growth of the company. Having popular figures like actors and athletes promote the brand will generate more sales, interest, and help spread information to more eyes around the world.

The Facebook fan page had increased number of likes making them acquire their fixed goals. Conversely, The Limited had a mission of enhancing their marketing outreaches far beyond the standard approaches so as to develop its database. The objective was to find out the responsiveness of its current customers and use Dukky’s viral Peer Sharing to expand the customer database. The strategy in achieving this was to send an email with an offer of $10 off of a $25 purchase to its current customers. Clients were walked through an interactive process of sharing the offer with friends on 287 social networks. In so doing, 25,000 emails were sent to customers with 3,695 clicking on the link to get the offer. The campaign response stood at 24.75%. Poll results indicated that The Limited received information on how their customers preferred to receive the promotional material, where they shopped most and type of fashion they basically shop. Eventually, The Limited was able to capitalize on word of mouth marketing through its campaign. Additionally, the integration of Viral Peer Sharing proved extensive in 50 states and at the same time expanding the customer

Based on stock performance Visa is doing greater than American Express. “The stock behind the card that's everywhere you want to be has risen 23% over the past year. That compares to a 22% loss for shareholders in American Express.” (Dan Caplinger) One of the reasons why Visa is doing so well is because it isn’t just more widely known, it is accepted in more stores, restaurants, etc. It is possible that if American Express was accepted in more places, its stock could be doing better. Visa is expected to is still going to be more than double than American Express’s stock. American Express looks more attractive for value-based investors who like earnings-based valuation methods. It all depends on how you look at the

The quality and service experience the Discover provided is stability to effectively communicate with their customers. The most two important to things to stay competitive in the credit card industry is having the first new innovative ideal with in a business. Discover has recent introduce a new credit card called the Discover IT. A business should consist of using teamwork to build and creative environment where all members can be able to contribute their knowledge, skills and experience to solve problems with a company. Discover like to use there employee which are also there customer for feedback, so Discover know want the consumer want in a credit card The other most important critical for this company to stay competitive is always staying on top of new technology. Using soft skills with a company such as Adaptability to change Often time’s businesses tend to have growth, emerge and even globalize into large organization or use advance technology. Every individual must have the ability to change at Discover. Adaptability to change is life skill we encounter every day. It took a team of people at the Discover to come up with an innovative project. They had to understanding the process behind the idea of new card and also be able change from based on supply and demand with a company. Discover is just a Finance institution,

Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.   A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep rates low allowing free economic growth as rates increase.

Another positive influence of social media is the way it helps people to start and do business. It became easier to start and launch business today using social media. According to Hyoungkoo (2016), 85% of fans of brands on Facebook recommend the brand to others and 71% of internet users are more likely to purchase from a brand that they are following on social media .Almost 90% of big companies using social media have reported "at least one measurable business benefit." In 2015, 98% of Fortune 500 companies used social media. Amongst these corporations the most popular sites were LinkedIn (used by 93% of companies), Glassdoor (87%), Twitter (78%), Facebook (74%), and YouTube (64%).Benefits for the consumer often include special promotions, product information, technical support, and customer service. Social media platforms not only locate collaborators and employees through groups, but also give people a chance for advertising and promoting business. Especially, small businesses get many

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.