Mt 355 Unit 4 Assignment External Secondary Research

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MT 355 Unit 4 Assignment External Secondary Research

Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea. In this assignment, you will engage in the development of the following professional competencies: Understands how to approach unstructured problems Scenario: As a marketing researcher working for the McDonalds© Corporation, you are tasked with performing secondary marketing research to inform a
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For instance, if you decide that McDonald’s should offer French cuisine on their menu, you would try to find an article that provides information on how US consumers have increased their consumption of French cuisine over the past three years. 1. For each article: Provide a brief explanation of how each supports one or all of the possible products you have selected for candidates to be placed on McDonald’s current menu. 1. Provide a very brief summary of the two articles you found. The summary should be approximately one paragraph for each article. 1. Provide a reference list for the articles you have found in APA format. In the past, many students have selected popular products that McDonald’s does not offer, but other restaurants successfully provide. This is an opportunity to use your creativity, so think critically on what products may positively impact the McDonald’s menu of products to increase revenues and profitability. The secondary research used in this assignment should support your new product idea. Remember you are in the process of finding data that will convince a hardened senior executive that your addition to the menu will be good for McDonald’s and their bottom line. For additional requirements in relation to this assignment, see the grading rubric below. Directions for Submitting Your Assignment Review the grading rubric below before beginning this activity. For additional help

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