Mt Alverni The Most Viable Target Market

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In celebration of Mount Alvernia’s 60th Anniversary, the Mount Alvernia Parents and Friends Support Network intend to host a function. Functions are advantageous to the local economy as they generate visitor spending, thus more income and employment possibilities (Department of State and Regional Development, 2014). Furthermore, events provide a platform for social interaction, which would ultimately strengthen the Mount Alvernia community. In addition, an anniversary celebration is an opportunity to market the school as successful and sustainable (Fossler, 2001). Therefore, the function would benefit the college.
The event aims to connect the past and the present students of Mount Alvernia College to commemorate the school’s 60th
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Tuite’s plans for the future of the college. The second objective is to break even; which can be measured by the calculation of cost and profit. This objective ensures the college does not bear a debt and honours the Franciscan value simplicity. The third objective is o acknowledge the initial ten students and three teaching sisters, as they were unfortunately unrecognised t the previous 50th anniversary celebrations. A featured Roll Call ensures the third objective will be attained. Furthermore, goal four is to increase attendance. Hence, the P&F recommend the inclusion of a registry for it allows us to compare the attendance of the 60th anniversary celebration to that of the 50th event. As a final point, objective five is to eliminate neighbourhood disturbance. This can be measured by complaints from locals concerning the event.
The Mount Alvernia Parents and Friends Support Network has conducted a survey regarding the scope of the event. It is important the survey feedback dictates the planning of the event to maximise attendance. Therefore, the survey was sent to 43 members of the target market.
A garden party was voted the ideal event by 56% of surveyed students. The garden party fits the purpose of the function as the Missionary Franciscan Sisters traditionally held afternoon tea in the gardens following Mass (Mount Alvernia College, 2016). Furthermore, La Forresta was voted
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