Mtv Case Study Essay

Music had a great impact on my secondary socialization during my second decade. It had an impact on my Self Socialization as well. Music in my peer groups reflected in my choice of listening preference. I began to formulate who I was outside of my parents and other family. I formed friendships with others my age with different interests that showed me there was even more to explore in life. During this time mass media was changing and cable television was becoming popular. Along with cable, MTV was brand new. Yes, I was an original MTV viewer. MTV brought music even more into view in my life. My television stayed tuned to MTV. I awoke and went to sleep listening to the popular music of the day. It was the ‘80’s. Music favorites then were

(d) broadened its promotional mix: through triple crown series, vans warped tour, vans skatepark, and endorsements of athletes, Vans enhanced its brand image by really caring about athletes, core sports and entertainment.

Current marketing strategies include a strong focus toward the youth market, and where they spend most of their time. Advertisements will be aired on MTV, and products will be sold in places like Target and Best Buy. These are all smart tactics to get the product in front of the target market.

Mtv also made way for many music shows. Because of its recognition, more music videos were being played by other stations. Some of these were HBO’s Video Jukebox, WTBS aired Night Tracks, ABC came out with ABC Rocks and VH1 got its start.

Many teens in every generation seek to separate themselves from their parents. One way of creating that separation is by embracing different music. For the first time, teens had large amounts of disposable income that could be spent on entertainment designed specifically for them. Also, the new mass media meant that teens across the country could hear the same music broadcast or watch the same television shows. This brought a rise of an independent youth culture that was separate from adult culture. The new youth culture became an independent market for the entertainment and advertising

MTV galloped through the '80s as a factor of musical taste, style and fashion. During the early '80s, the network helped introduce an entire stable of new music stars.

Popular music is often one of the best lenses we have through which to view our own cultural orientation. Many of the artistic and experimental shifts in popular music have mirrored changes in our own society. For instance, the emergence of Elvis Presley as a public figure would signal the start of a sexual revolution and the growth in visibility of a rebellious youth culture. Similarly, the folk and psychedelic music of the 1960s was closely entangled with the Civil Rights, anti-war and social protest movements. In this regard, we can view popular music as an artifact through which to better understand the time and place in which it is produced. In light of this, the state of popular music today may suggest troubling things about our society.

While the music industry is blaming the decline of music sales on people who download free music- the real blame should be placed on MTV and BET. Yes! MTV and BET have ruined the music business. These two "music" television networks were created as a way for consumers to enhance their music experience. Now, if your turn the channel to MTV or BET, I guarantee you won't see any music videos. As a matter of fact, you probably won't see anything related to music either. Today, reality television, sitcoms, movies, and dramas rule these networks. The days of Total Request Live (MTV), Yo! MTV Raps, Club MTV, 106 & Park (BET), Rap City (BET), and Video Soul (BET), are long gone.

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

Music Television gave a generation a voice. With the awakening of MTV, 1983 was a golden age for music television. The inception of hip-hop music videos caused wardrobe to be an important part of an artists “armor”. Rappers used outfits for promotional purposes. Certain outfits would be worn in pictures, performance, and

Music has played a vital role in human culture and evidence based on archaeological sites can date it back to prehistoric times. It can be traced through almost all civilizations in one form or another. As time has progressed so has the music and the influences it has on people. Music is an important part of popular culture throughout the world, but it is especially popular in the United States. The music industry here is, and has been, a multi-million dollar business that continues to play an important role in American popular culture. This is also a art form and business that is forever changing as the times and more importantly, technology changes. Technology has changed the way music is made as well as how it is produced,

MTV was first to establish principles of popular culture. MTV became an iconic presence in popular culture, inspiring visual media culture. Over the years, MTV has played a major role on popular culture on a global scale. MTV has advanced in becoming a leading style of popular culture for younger generations. MTV and its culture has spread world-wide resulting in MTV’s expansion into different channels and countries such as MTV China, MTV Canada, MTV India, etc. however, all the channels belong to one mass media source: MTV.

Both MTV (Music Television) and BET (Black Entertainment Television) do not just play music videos. They also have interviews with musicians. This is another way for a musician to be recognized. Even if the audience doesn’t even hear a song from the musician being interviewed, they have still been introduced to the musician and the next time they are out buying CDs they may come across a CD from that musician and want to try it out. Shows dedicated to music also usually have a top ten countdown. To make it to the top ten countdown, the musician already has a lot of people listening to their music, but can still gain a lot more listeners. Just because it’s on the top ten doesn’t mean everyone has heard it, so if someone watching sees the video for the first time the musician may have gained another listener to buy the album.

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).