Mtv Essay

Mtv also made way for many music shows. Because of its recognition, more music videos were being played by other stations. Some of these were HBO’s Video Jukebox, WTBS aired Night Tracks, ABC came out with ABC Rocks and VH1 got its start.

Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So, they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today.

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

MTVN catered to a huge market segment of nearly 2 billion people worldwide and was expected to provide global platform for Arab music and culture. It influenced young people all over the world and given them a voice and it would try to do the same in the middle east. MTV entered the middle east by tying up with a local partner Arab Media Group (AMG)Partnership. The MTV-AMG combine would not only provide entertainment to the region but would also take up social issues and try to contribute to Arab Society, according to the network. The company’s business environment is very difficult for western companies to venture because it is highly regulated by the government. The government has more say on the media and censor materials that do not fit their laws. The government could promote Anti-American sentiments which can prevailing through a large section of the population country. MTV decided that forming a joint ventures with ATN which was a part of ABN and AMG was excellent idea because it will be a win on both sides. MTV also spoke to the elderly in the society and figures of authority. They also choose not to only target the educated and private school people they appealed to the masses. They want to connect all age group in this venture. This proves the determination of the company and how much they wanted to succeed in this venture. Yes, MTV will be able to succeed in this mixed content

Popular culture or other known as pop culture reflects on society’s values all throughout the world. “In the past, popular culture was generally assumed to be superficial; training, experience, and reflection were not essential to appreciate it or produce it. Now, however, appreciating the importance of both high culture and popular culture has become the hallmark of an educated person” (Shea 707). Popular culture is the entirety of ideas, perspectives, attitudes, images, and other pieces that are within the mainstream of a given culture. Popular culture is targeted to all people of all age groups and influences our thoughts, behaviors, trends, tastes etc, and can include songs, movies, celebrities, food, literature and food.

”(Kallen) MTV broadcasted music video interpretations of many popular songs, causing people to take notice of the different hairstyles, and fashions seen in the music videos. A popular MTV showcase music video, “Video killed the Radio Star”, forever changed the focus of music and lyrics to fashion and theatrics

“Nobody Knows: How the Media and Culture Industries Work” by David Grazian explains the relationship between the media and how culture creates a web of networks that assist the implementation of popular culture in media. Media plays a huge role in how popular culture is spread to different parts of the world. In addition, the article emphasizes the importance of how film, music, and record industries bring in revenue and how they are able to attract the audience through the utilization of the media to spread the product. Grazain also points out that it is quite difficult for the industries to target an audience as everyone prefer different types of genres. However, the industries will rely on boundary spanners and gatekeepers. These individuals

As a reflection of this new and popular entertainment, one of the introductions was Music Television or more commonly referred to as MTV (Garner par. 1). MTV first aired on the date of August 1st, 1981 (Garner par. 7). In the very beginning the Music Television program would air rock music only for 24 hours a day. Additionally, there were many music videos and trends on the television program (Feinstein 20).

Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on, MTV launched many sister channel, this includes VH1 (video hit one) which shows light popular music, Rhythm and blues which shows R&B, jazz, classics and country music, and lastly Nickelodeon which is the children channel. By 1987 MTVN began its first expansion outside of the United States. The first target for MTV was the European countries. Then they have a further expansion set out to Australia, Latin America and Asia. By

Music Television gave a generation a voice. With the awakening of MTV, 1983 was a golden age for music television. The inception of hip-hop music videos caused wardrobe to be an important part of an artists “armor”. Rappers used outfits for promotional purposes. Certain outfits would be worn in pictures, performance, and

MTV’s global management team has been able to enter markets all around the world. By 2006, MTVI aired in 179 countries in Europe, North America, South America, Asia, and even Australia with over 1.5 billion viewers around the world. MTV’s vision for expansion into the global market to supply media to the world’s youth had no limitation. In 2007, MTVN planned to enter the Middle East after several years of planning. MTV entry faced many difficulties in order to enter the Middle Eastern media market successfully. MTV Management team’s focused on identifying the internal strengths, internal weaknesses, opportunities, and threats to construct a corporate level strategy to enter into the Middle East market. By understanding these components, it is possible to compare MTV’s SWOT analysis to the approach that was constructed to enter the region and determine how it played a vital role in the company’s success in the area.

Over the years MTV transformed from a music channel to that having a cultural significance. It started to show case long form of programming which helped MTV to address changing viewer taste and also emerged as a source of information and education for its viewer on important world events and issues. Their core values should be leading-edge coverage of new musicians and their music along with their association with youth and youth culture. They have a powerful youth oriented brand image and are spread all over the world. Youth is what defines MTV and it should strive to associate itself with youth culture and change according to what the youth culture demands.

Music Television Networks (MTVN) had developed over the years a reputation for its ability to provide localized content without diluting what MTV stood for. What MTV wanted to do now, was enter the Arabian/Middle Eastern markets where everything is different. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel 's history. While the market in the Middle East offered MTVN huge opportunities due to its huge youth populace, MTV 's controversial content that was known for angering religious, political, and conservative communities, could easily backfire in the conservative environment prevalent

MTV Networks launched MTV Arabia in a partnership with Arabian Television Network and as part of a global standard. On one side of the debate, proponents believed that introducing MTV to the region would provide more of an international connection to youth that is craving both information and participation from the West. On the other side, more conservative Islamic elements see the Western cultural influence as decadent and divisive. From a sociological point of view, the sharing of cultures as society becomes more global can only bring people closer together, binding them in the commonalities of music, dance, and the arts (The Arab World, 2007).

• MTV Arabia will need to match the Arab culture in its personal approach and need to reach the people where they are. They will not simply flock to the channel. Going to schools and shopping centers to raise awareness is huge. Due to the level of personal focus of the Arab people, MTV will also need to include itself in social programs and focusing on social problems.