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Mtv Ethos Pathos Logos

Satisfactory Essays

With the three forms of rhetoric -- ethos, pathos, and logos -- being modes of persuasion used to convince audiences, advertisers like MTV appeal to their audiences in this way. MTV is able to draw people’s attention to see what some people don’t realize is white privilege. The commercial includes a “geek-squad” which is a team of polished, nicely dressed white men and women chosen to assist citizens. The team members dress professionally in business attire, while other citizens wear casual, everyday outfits. With the squad team’s polished looks and proper gestures, their appearances shape the company, creating a quality first impression for the audience. Advertisers utilize ethos by focusing on the image of the company, making it seem as presentable

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