Mtv 's Global Management Team Essay

905 WordsMay 21, 20164 Pages
Introduction MTV’s global management team has been able to enter markets all around the world. By 2006, MTVI aired in 179 countries in Europe, North America, South America, Asia, and even Australia with over 1.5 billion viewers around the world. MTV’s vision for expansion into the global market to supply media to the world’s youth had no limitation. In 2007, MTVN planned to enter the Middle East after several years of planning. MTV entry faced many difficulties in order to enter the Middle Eastern media market successfully. MTV Management team’s focused on identifying the internal strengths, internal weaknesses, opportunities, and threats to construct a corporate level strategy to enter into the Middle East market. By understanding these components, it is possible to compare MTV’s SWOT analysis to the approach that was constructed to enter the region and determine how it played a vital role in the company’s success in the area. Arabia Environment To define a corporate strategy MTVN had to develop a profile for the Arabian media market to help management identify proper business practices and understand the culture in the region. The Arabia market consisted of Saudi Arabia, Egypt, United Arab Emirates, Lebanon, Bahrain, Jordan, Kuwait, Oman, Qatar, Yemen, Palestine, Syria (Deresky, 2014, pc2-12). In this region, the primary religion is Islam, and the primary spoken language is Arabic. Daily social interaction, the region 's culture, and the politics have been influenced
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