Essay about Multicultural Issues in the Workplace

2145 Words Nov 20th, 2010 9 Pages
Needs, values, priorities of employees and employers have changed dramatically over the last decade. On all levels of the corporate ladder, men and women are seeking new ways to manage the time they spend working so they can spend more time living. In the boardrooms, executives are seeking ways to attract - and retain - the best employees so they can continue to survive and thrive in a highly competitive global economy. As companies are becoming more and more diverse it is becoming more and more important for companies to understand and manage diversity. The people of different background, races, religion creates diverse workforce. There is an importance of having diverse workforce to provide better performance. There are perspectives of …show more content…
Managers also have to communicate well with all the employees and listen to their problems that are of different background or cultures. Also organizations should build diversity into senior management.
Improved understanding of diversity seems to be an obvious need, yet most firms fail to invest time and resources to become “diversity-friendly.” Even though there is a long way until diversity in the work force will be fully integrated, there are a few success stories about diversity management that could serve as an example. For example United Airlines experienced an increase in Spanish-speaking travelers when it installed a Spanish-speaking telephone reservation line. Avon Products had significant revenue growth after it hired African American, Hispanic American, and Asian American sales and marketing personnel. Another example that we can use is Pillsbury Company and Kraft General Foods who both recorded access to more of the African American and Hispanic American markets after increasing the number of sales and advertising professionals from these ethnic-racial groups.
Open Document