Multinational Companies : The New Standards, Quality Goods, And Low Prices

870 WordsSep 2, 20154 Pages
1. Introduction 1.1 Background Going global has become an obvious choice for multinational companies. But spreading across the globe is not a secret to success or revenue generation, on itself. The opportunities in international markets have shown significant growth and potential for multinational companies. The capital, technology and skills of multinational companies invested in the local markets have created a good economic situation in the host countries. The developing countries have benefitted from the brand’s new standards, quality goods and low prices. The host country also benefits from either positive or neutral employment options. Foreign direct investment is having substantial impact on different economies in different ways. But nevertheless all these benefits in the developing markets are very small when compared to the potential market it offers to the international companies. According to Keeler (2015), multinational companies have been shifting their focus extensively towards developed countries as well. The key with the developed countries is their productivity and technological developments. The increase is from half to two-thirds when compared to 2013. Multinational companies across the globe have increased productivity and have brought into good practices in the food retail industry both in the developed and developing countries. But the truth is no company has been able to establish themselves as a global dominator in the market sector. In the
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