Murphy Contemporary Logistics 10e

2458 Words Apr 20th, 2015 10 Pages


Multiple Choice Questions

1. Logistics clearly contributes to ___________ and ___________ utility.

a. time; place
b. form; time
c. place; form
d. possession; time
e. none of the above
(a; p. 3)

2. ___________ utility refers to the value or usefulness that comes from a customer being able to take possession of a product.

a. Time
b. Place
c. Form
d. Possession
(d; p. 3)

3. ___________ utility refers to having products available where they are needed by customers.

a. Possession
b. Time
c. Place
d. Form
(c; p. 3)

4. All of the following are types of economic utility, except:

a. Time
b. Production
c. Place
d. Possession
e. All of the above are types of economic
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Marketing; production
d. Finance; logistics
(d; p. 12)

21. A common interface between production and logistics involves:

a. the use of plastic versus wood pallets
b. the mode of transportation
c. shipment pricing
d. the length of production runs
(d; p. 13)

22. ___________ refers to the delay of value-added activities such as assembly, production, and packaging to the latest possible time.

a. Building blocks
b. Deferral
c. Demurrage
d. Postponement
(d; p. 13)

23. The four basic components of the marketing mix include all of the following except:

a. price
b. production
c. product
d. place
(b; p. 14)

24. Branding alliances allow customers to purchase products from two or more name-brand retailers at one store location. Which of the following statements about branding alliances is false?

a. They offer potential customers convenience by satisfying multiple needs at one place
b. They boost brand awareness
c. They don’t create any logistical challenges
d. They increase customer spending per transaction
e. All of the above are true
(c; p. 14)

25. Landed costs refer to:

a. a product that is shipped via surface transport
b. a product that is quoted cash on delivery (COD)
c. a prepaid shipment
d. a price that includes both the cost of the product plus transportation to the buyer
(d; p. 15)

26. ____________ refers to being out of an item at the same time there is demand for it.

a. Intensive distribution
b. Stockout
c. Rhochrematics
d. Supplier

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