Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast

industry covers services and platforms with a vast variety of focal markets. The portion of the

Traditionally, USA has been major market followed by Europe and Japan. The top 20 companies account for 77% of the market share (see figure 1). The HHI index is 378 indicating a highly competitive market. Porter’s 5 forces analysis indicate that:

The short product life cycle in this industry requires competitors to continuously evolve. This continual innovation is difficult for new entrants to achieve. Also, existing products, such as Apple’s iPhone, have built brand loyalty and associated switching costs for consumers, which pose as barriers to entry for new competitors.

The demographic, economic and the socio-cultural segments would be the most relevant segments to Whole Foods Market. These segments have a direct impact on the profitability, sustainability and survivability of Whole Foods Market, and the organic food industry. The relevance of the demographic segment stems from the fact that the age structure, income distribution and population size are important factors which will influence the demand for organic products. The economic segment is relevant, as an affluent population will continue to drive and sustain demand for organic products. The socio-cultural segment is another relevant segment, where attitudes about quality of life,

Industries will look different with all of these forces. The strategy will change based on how these forces look for the organization and industry. These concepts can be applied across the board, and they help organizations from getting trapped into the latest trends and technology out there selling solutions. This matrix really helps to

The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data

Draw upon market data which is available, to support your conclusions on “Market Structure” with in this industry sector.

Opportunities: international market; co- operation with other bigger companies; launching of the new products; increasing tendency of the customer demand etc.

What driving forces do you see at work in this industry? Are they likely to impact the industry’s competitive structure favorably or unfavorably? (Did we answer this question?)

In a highly competitive and dynamically changing market it has become imperative for the leading

(PFMA) Increased competition has lead to greater effort for developing new products in order to meet customers demand. Therefore a lot of money has been put into Research and Development strategies, stimulating technical progress in this industry. (Mars, 2003)

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

Many meats that are eaten today comes from domestic animal including pork, which is derived from the animal pig. Due to the increasing demand, improvement in pig breeding technologies in the last ten years have resulted the commodity of pig production into a high-input, high-output industry (Food and Agriculture Organization, 2016). Pork has become the leading meat consumption all around the world thus accounting for over 36% intake as followed by poultry and beef (Food and Agriculture Organization of the United States, 2014). Pork’s global production is recorded to a 111 million tons. According to United States Department of Agriculture (USDA) Foreign Agriculture Service (2016), the top ten pork producing countries are as listed from the largest to the smallest production respectively: (1) China, (2) European Union, (3) United States, (4) Brazil, (5) Russia, (6) Vietnam, (7) Canada, (8) Philippines, (9) Mexico and (10) Japan. A map below has been placed to show the top 10 pork production in the world that illustrates each countries thousand metric-tonnes of pork production in 2016.

|the industry and its challenges it is important to understand its various phases of growth so far. |

All over the world the demand for food is increasing. The human population is anticipated to grow from six billion in 2000 to nine billion in 2050. Meat production is predicted to double within the same amount, as demand grows from rising wealth. Pastures and fodder already deplete seventy percent of all agricultural land, therefore increasing livestock production would need increasing agricultural land area at the expense of rain forests and different natural lands. Officers at the United Nations Food associated Agriculture Organization recently predicted that beef might become an extreme luxury item by 2050, like caviar, as a result of rising production prices. Edible insects have long been used by ethnic groups in Asia, Africa, Mexico and South America as cheap and sustainable sources of protein, and the major role of entomophagy in human food security is well-documented. Up to 2,086 species are consumed by 3,071 ethnic groups in 130 countries. While more attention is needed to fully assess the potential of edible insects, they provide a natural source of essential carbohydrates, proteins, fats, minerals and vitamins and offer an opportunity to bridge the gap in protein consumption between poor and wealthy nations but also to lessen the Ecological footprint. Some argue that the combination of increasing land use pressure, climate change, and food grain shortages due to the use of corn as a biofuel feedstock will cause serious challenges for attempts to meet future