Shopping, a common activity conducted by almost everyone at least once a month, is such a normal subject in our everyday life, one barely puts any thoughts into the potential semiotic explanations behind it. According to the two essays, “The Signs of Shopping” and “The Science of Shopping,” Shopping has significant impacts on one’s self-identification. It is a two way straight, the consumers’ shopping styles can also influence the economic status of the retails businesses.
Ever wonder why the windows of stores are captivating that give you that desire to purchase their item? According to Malcolm Gladwell’s “The Science of Shopping,” individual named Paco Underhill studies the behavior of millions of American shoppers by looking at statistics and recorded footages inside the stores. Consumer researcher Paco helps increase the income of the retailers by providing a false sense of public space inside a shopping area by tracing the behavior of shoppers through the lens.
The store associates are dressed in the season's latest looks marketing to the incoming customers. The music is blasting with a bohemian and beachy tunes, which parents may not appreciate but it was what makes the adolescents happy. The store appeals to your senses all in order to make you buy more. I find my friends and me drooling over all the new clothes in stock. But after reading Gladwell's “Consuming Passion” I began making connection in my own life. There is a reason why as soon as I walk into the store I have the overwhelming urge to buy everything in the store, or at least try everything I see. The way they layout the all the clothes in the table it's not a mistake they are simply encouraging the feel of being at home and radiating a comfortable feeling so their customers can relax, touch the clothing, and spend more money. If the conditions are right the customer will be able to buy anything. The stores uses colors to appeal to the sense of sight of the customers a feeling of happiness which would cause them to shop more. However my favorite conditions of all times are clearance because I love a great deal. When you see the signs outside the store saying the sales are here yet again or when you get an email with special coupon always gives me a sense of
2. Gladwell’s tone in this selection was very informative and explained what retailers do to try to sell items as efficient has possible. By making there shops more appealing to customers. At first the author thought that it was scary but after spending time with Paco’s video, the less scary it seems. The thought of stores watching you and trying to manipulate is scary.
In passage one , author Jennifer James explains how music and objects around you can change you mood, for example perhaps you are at a concert and the singer is providing optimistic music listening to the music will soon make you and the people around you optimistic or if the singer is providing sad or angry music then you will be able you relate with that emotion and will feel angry or sad.
Every year the retail stores open up early on Friday after Thanksgiving for amazing Christmas shopping deals. A lot of the merchandise in the participating stores becomes 30%, 40%, or even 50+% discounted. For the consumers that prefer to save money have no problem in participating in what is called “Black Friday.” Last year instead of the sells starting on Friday the participating stores started their sells on Thanksgiving around 6pm. This year the retail stores have decided to start their sells even earlier, as early as 6am on Thanksgiving sale.
Music plays an important role in creating favourable mood and therefore an enjoyable shopping experience for the customer in stores. Customers perceive the stores have more
Modern retail stores have to use a variety of techniques in order to lure and keep customers inside their stores. Without paying customers there is no retail store. This shows the importance of the consumer and how much influence they have over modern retail companies. These Fortune 500 companies pay top dollar to know how they can maximize product sales in every way possible. In The Science of Shopping Malcolm Gladwell interviews Paco Underhill, a retail anthropologist who's sole purpose is to study consumers' shopping habits and to determine the best store design for maximum profit. Over the years Paco has noticed various human tendencies that, if used properly, will increase a retail stores sales. Tendencies like: the Invariant right, Petting, and the Decompression Zone. I visited a local Walmart looking for evidence of Pacos work and recorded my findings.
Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.
One strong debate that has been going on in the music industry is wether or not artists should use their music in advertisements. Some artists almost depend on being in certain advertisements, while others absolutely despise being in them. Overall, the use of artist's music in advertisements is a positive thing. With artists being in advertisements it helps theI get their names out there, it's almost free publicity in a way. Also, another perk of being in an advertisement is the fact that they can also use it to make more money.
Using artists music in advertising is a great way to get exposure for the band and company alike. Using popular and unpopular artists music in advertising has seemingly become a norm in today's society. Companies are able to get popularity from fans of the artists they are using, music producers are able to get popularity for their songs from commercials. It's a win-win situation for both the advertiser and the producer.
Does music really influence the way consumers shop? Music affects many aspects of the consumers live in today’s society. Music is one of the easiest wat to connect with other people and convince them about something, because everyone listens to it regardless of the genre. Music has certain ways of affecting the way consumers shop by determining what brand they will buy, or how much products they will purchase. Some songs that are an example of how music and effect consumers’ behaviors is “Love Yourz” by J. Cole, “Save Dat Money” by Little Dicky featuring Fetty Wap and “Time of Our Lives” by Neyo featuring Pitbull. In the article “The Science of Shopping” by Malcom Gladwell he states, “After an hour or so, it’s no longer clear whether simply by watching people shop- and analyzing their every move – you can learn how to control them” (103). Consumers are not aware of how many factors are enforced or planned to make the consumers purchase spend more money. People put much effort to make consumer purchase products that they might not be sure why they really are buying it. People do the same thing with music, they play particular songs while consumer shop and would want to spend more money. The same way that artists want consumers to spend money on things they rap or sing about, music influences consumers in many ways such as the way the live a certain lifestyle, the things they buy for the
Store environment could affect shoppers’ behaviors in several ways. Store environment also influences various stages of shoppers’ cognitive process inside a store, including attention, perception, categorization and information processing. For example, it has been shown that perceived waiting time varies with the valence of music and consumers’ categorization of a restaurant as a fast food outlet depends largely on the external appearance of the store .While the foregoing discussion is mainly concerned about the immediate effects of store environment, store environment may also have lagged or carryover effects on