Music Affects Shopper

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The author explains how shopper’s mood influnces their purchases, similarly the speaker tells us how music affects shopper’s behavior. The author asserts that permanence in a store and number of sellings are influenced by mood. There are several factors to take into account when shopper’s mood is analyzed. Altough retailers aren’t able to deal with features such as weather or shopper’s work they try to control the environment arranging key elements in a shop such as lights, colors, music and so on in order to rise people’s mood. Considering those charateristic, owners might control mood giving customers a positive view of store and, consequently, a greater predisposition to buy items. The speaker supports the thesis brought by the text about
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