Music Brand Marketing Strategies : A Review And Modeling Of Current Practices

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)

Music in advertising is helpful to the artists and the companies in numerous ways, which is why artists should be able to keep their music in advertising. The importance of music in advertising is that it can make a band more famous, more recognizable, and help with their revenue. Musicians deserve to keep their music in advertising, since it can help them profoundly. If you were a band that wanted to become more famous or more recognizable, but needed some help;

The purpose of this business plan is to convey the vision for how Musically Infinite will become the preferred vendor of choice for music artist both novice and veteran. This plan will detail the vital steps involved in transforming an idea for a successful business into a thriving profitable pillar to the Metro Atlanta Area economy.

Lehu, J. (2007). Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business. London, GB: Kogan Page. Retrieved from http://www.ebrary.com

The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

The music industry has changed a lot over the years. It's a lot harder on music artists to get noticed, but keep a good image of themselves at the same time. In the past music artists would cell their music through CDs, but now there are music streaming services that provide this music to artists for free. Advertisements are another way artists get their music out to the world, and they should keep promoting their music through advertisements.

In this day and age music is involved in the majority of entertainment for example, try imagining, radio shows without music, TV shows and commercials without music. Music and branding like numerous other trends in the entertainment industry is not new. With the new era of social media, music and branding has become one of the key factors of having longevity in the industry. According to the article titled “2 new trends guaranteed to change the music industry in 2015 by RB, Jefferson dated on February 9th, 2015, in the section titled music and branding states that “people initially don’t think of how music corresponds to the images. Most of us think about music as strictly an auditory sense, but the music is perfect for establishing an emotional

The music industry is an oligopoly. Since the late 1800’s people like Thomas Edison have been buying up patents in communication technology, forming monopolies, leading to a non-competitive entertainment industry. With only a handful of corporations controlling all aspects of acquisition, distribution and marketing of music, harsh business principles create an exploitative industry that takes the best of what artists have to offer and leaves many of them unable to support themselves. Beginning in the 1950’s with payola and white cover music and ultimately evolving into iTunes and Spotify, the music industry has grown into a billion dollar industry with far-reaching influence and control. Contracts rarely serve the artists’ best interest and many are left out to dry when their usefulness has expired.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

There are several ways in which art is commercialized; especially within the music industry. Classic bands such as the Rolling Stones and Bob Dylan were criticized for allowing companies to use their material to sell products and services. However, this is a common avenue for a musician or an artist to profit from their works. Many companies are willing to pay a hefty premium to have their products associated with music that has broad emotional appeal to many potential consumers. However, many people feel that when an artist licenses their material it is a loss of integrity and that something is lost by the commercialization of their songs.

Universal worked under the assumption that these strategies would not only increase the number of retail buyers but also move retailers to increase display space for Universal increasing Universal's ability to market their artist. (Smith, 2003).

In addition, our seven piece will contain a 13 x 10 tom tom and our eight piece will include a 20 x 16 bass drum. We will offer a range of spin off products which can be attached onto each kit, including a cowbell, tambourine and jam block. Each kit will be available in three colors (red, green and black) and will be sold with safety casing as an additional extra. They will be branded with the Fender logo on the top right portion of the front of the bass drum.

In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates