Music Business Journal Analysis

Every music artist begins somewhere. Every artist had to do something to get their music out there. No one just automatically becomes famous. Then everyone wants to listen to your music. You start out new and anonymous and become more popular over time. Artist become famous by advertising. Every music artist should be able to advertise.

I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and

The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)

Over the years, musicians have allowed their music to be used in advertisements for various businesses. However, doesn’t the artist’s creativity in their music fade away after it has been used in various commercials? Most importantly, advertisements may change the lyrics to a song to relate to the product, so the business would benefit more and take the focus away from what really matters, the music.

The occupation or role that will be discussed is the publisher. Publishers take a song that has been already been composer and attempt to persuade various artists or producers to record the song. Publishers also register copyrights, file mechanical and performing rights to the respective organizations, audit record companies, and collect royalties and payment.

For new bands, one of their first major steps into getting into the business is usually finding a record label. A record label is commonly known by most people as someone who simply signs a band and sells their music. What most people do not know is that they do much more than that. A label does do all the things that people believe they do, however, they also do much more to help an artist. A label is one band’s contact to other artists or promotors that will help further their popularity and reach out to more businesses who could potentially seek endorsement deals to support an artist while also advertising their own product (Lindvall). However, some bands have had negative experiences with labels. There are many negative outlooks on record labels recently and their work with certain artists.

After conducting both interviews we concluded that both interviewees shared similar perceptions of the recording industry. Both Daniel and Y shared similar views related to streaming services and

The purpose of this business plan is to convey the vision for how Musically Infinite will become the preferred vendor of choice for music artist both novice and veteran. This plan will detail the vital steps involved in transforming an idea for a successful business into a thriving profitable pillar to the Metro Atlanta Area economy.

Sony Music Entertainment Inc. is based in New York, United States. They provide a wide base of record labels (appendix 2), genres and have thousands of artists on their roster. The company operates under a hierarchy of authority (appendix 3), composed by many top executives and middle management players. Sitting at the top is Doug Morris, who has been the CEO of Sony Music Entertainment Inc. since 2011. Doug Morris started his career in the music industry as a songwriter in the 1960’s, and has since been a strong influence on the music industry. Morris is known as one of the “most successful executives in history”, and in 2014 he received the Songwriter Hall Of Fame Hitmaker Award (Trakin, 2014). The SME CEO has many credentials, including

The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

The music industry has changed in very quickly in so many ways it almost seems impossible. Thomas Edison recorded the first voice in 1877 and now we listen to hundreds of different types of music on devices that hold more information than the computers that sent the first astronaut to the moon. People have been getting music in tons of ways for the past hundred plus years and when the internet came into the picture, the music industry sky rocketed. People could get their own music out and be heard just by clicking a few measly buttons and using the internet to stream millions of songs with high speed. But even though the internet has helped the music industry by making it easier to distribute, advertise, and produce music, it still has its disadvantages.

The music industry is an oligopoly. Since the late 1800’s people like Thomas Edison have been buying up patents in communication technology, forming monopolies, leading to a non-competitive entertainment industry. With only a handful of corporations controlling all aspects of acquisition, distribution and marketing of music, harsh business principles create an exploitative industry that takes the best of what artists have to offer and leaves many of them unable to support themselves. Beginning in the 1950’s with payola and white cover music and ultimately evolving into iTunes and Spotify, the music industry has grown into a billion dollar industry with far-reaching influence and control. Contracts rarely serve the artists’ best interest and many are left out to dry when their usefulness has expired.

Producers are in the same situation. Inside producers only receive salary plus some royalties as compensation. While outside producers received a production fee and negotiated a royalty of 1% to 5%of the suggested retail price. Production fee varied dramatically, which means the production fee producers received depends most on the level of the producers themselves and the level of the artists they helped. However, they were only about 20 to 30 top producers who may receive so high production fee that they would like to pay for Hit Song Science. Other producers with low or relatively low production fee may not be willing to pay for Hit Song Science out of their slender income. It makes sense that famous artists prefer top producers who can help them make a hit and in turn, receive benefit from the hit. If artists, unsigned artists and producers only received a small portion of income from music, the biggest winner in the process of recording activity is record company. Managers and talent agents alone extract between 25% and 40% of a performer’s income. Record labels have the ability to pay for Hit Song Science. More importantly, they want to forecast sales levels for the titles in their portfolios.

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

The creation of musical works has always been culminated by several different processes and usually involves many people. The process takes a lot of time delaying the release of music. Advancement in technology has played a significant role in the music production by lowering the length of time it takes to produce recorded material. Artists usually sign a contract with a recording company that markets their music products. The internet and low-cost recording technologies have created a “do-it-yourself” music movement. New artists have gained worldwide recognition without landing a recording contract with a major record label.