Music Streaming Services And Conducting Research

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

When wanting to listen to a song today, one no longer has to buy or download a physical copy. In today’s world, streaming has become one of the top ways of retrieving music content. This major change has led to a profound shift for the music industry and its artists. It has developed a continuous conflict that affects the way music is distributed and how artists make a living. Listeners stream music electronically through their computers, phones, cars, and more. Most of these streaming platforms allow for the content to be free, which directs to the question of whether music should be free or not. Streaming is a topic that has presented itself to be a valid issue on whether it ultimately hurts or helps artists and their careers. Streaming has both pros and cons, but in order to aim to figure a possible solution there needs to an examination of the history of the issue, a proper analysis of both sides, and evaluating its importance.

I believed the basic aim of these websites were to digitally respond reasonable to the technological changes of how music was conveyed to drive sales In a positive manner but musician ended up getting a small fraction of the income receive from streaming videos and audio songs as royalties. I can personally testify to this with my personal attitude towards many popular songs I downloaded for free online that I heard for the first time on radio. In his article published in the New York Times on January 2013, Ben Sisario commented on how online streaming has hurt the industry and partially reduced sales. According to him, Many consumers has greatly welcomed this system citing them as a smart way to save money since streaming saves them more money than buying the physical album. This will virtually hurt the artist survival unless they are engaged in an important side business for survival. ( Hartwig Masuch, chief executive officer of BMG rights

This paper is an analysis of a case study originally conducted by the Harvard Business School in August of 2005 and is based on the challenges of introducing a new technology into a market place that for decades been based on “gut feelings and intuition”. The new technology was initially designed to assist consumers in music stores find music that met a certain criteria. Later this was changed because of a sharp decline in music sales. The new revision of the technology was designed to assist music producers, record companies, and artists in the selection of music that could be successful. Faced with a very small marketing budget the challenge of the marketing team was to

|Innovating ideas on downloaded music’s popularity with consumers |Extremely fast demand for new games |

Social media is a technology that is utilized by almost every in not only America, but all over the world. It has changed the way we lead our lives, the way we communicate, and the way information is distributed. Additionally, this technology has had a prominent influence on individuals’ opinions and how they perceive the world around them. The presence and accessibility of social media has revolutionized many industries, and the music industry is no exception. Social media is reshaping the way we consume and interact with music has changed over the years as social media technologies have evolved. Furthermore, social media has gone on to changing the way music is produced and publicized. Music lovers are not the only ones to avidly depend on social media, but the dependence is present from the sides of music creators, producers, and marketers as well.

As a company in the streaming music Industry, it is essential to have a competitive advantage in order to stay in the run. Indeed, a big competition is established between all the companies which are using more or less the same business model. In the streaming music Industry, it is easier for clients to make implicit bargaining. Indeed, the more subscribers a company has, the more music labels will be in

These systems significantly attracted Sirius XM’s Internet-based competitors because consumers were able to control all their music through the dashboard of their vehicle, or through voice recognition. It also boosted Sirius XMs competitors outcomes because the competition had many mobile applications that were easier to access through vehicle controls, and these applications were also safer to use in the vehicle, especially while driving (Exhibit 4). All of the innovations that Sirius’ competitors have established all raise major concerns for the forward progression and success for Sirius. While Sirius is losing subscribers and decreasing in their financial supports, the competitors are all raising their market share and also positioning themselves to have future success. The easy accessibility of iPhones and MP3s are also creating havoc for Sirius XM to keep up with the technological advances, given that consumers can create and customize music collection through these devices (Exhibit

3-4). While these statistics provide a look into the numerical growth of the streaming industry, it is also important to discuss the power that these streaming services have generated—over both the music industry and over established/aspiring artists. Subscriptions are on the rise, having increased significantly over the past ten years, but as is the amount of users streaming music on a free-trial or ad-supported basis—ultimately undercutting the music industry and artists alike. Blewett and Gollogly (2017) elaborate on this point, stating that, by the end of 2016, paid music streaming subscriptions drove a revenue growth of 60.4%—this growth more than offsetting a “20.5% decline in downloads” and a “7.6% decline in physical revenue” (Blewett & Gollogly, 2017, para. 4). Moreover, Borja and Dieringer (2016) explore the concept of streaming even further in their academic article, positing that the decline in paid digital downloads may be a direct result of streaming—as, music streaming can be perceived as a “complement” for music piracy, in which listeners can freely sample music to pirate later on (Borja & Dieringer, 2016, p. 1). The authors also suggest that streaming can provide a “venue for discovering and listening to new releases”; and after completing their 1052 surveys, conclude that streaming increased the likelihood of piracy by

Despite relevant findings, many individuals are under the impression that digital media services, such as digital downloading and streaming have a positive impact on the Music industry for reasons including music

Their vision is thus to provide music for every moment. To become the number one operating system for the music of the future, and to attract more users to their premium services in order to generate more profit.

Clark et al employed the BSE as developed by Darrick Jolliffe and David Farrington (2006b) as well as the STOMP test as developed by Rentfrow et al (2003). The current study will utilize the same assessments while holding for sample size in order to determine a stronger correlation that was observed by Clark et al (2013). As there are a wide variety of applications and websites that allow users to develop their own music libraries, a similar approach as that taken by Chamorro-Premuzic et al (2010). As a fast-growing application, Spotify serves as an excellent source from which to sample. According to an article written by Yinka Adegoke, deputy editor of Billboard Magazine, Spodify has over 10 million users across the globe who have a paid subscription. Of those, 6 million are from the United States (Adegoke 2014). In order to obtain a more accurate sample, this study will draw the random sample from these users specifically, as those with a paid subscription have better control over the music in their library and have full access to all available music. As such, these users preferences will be better reflected by the music in their library. According to a qualtrics.com article by Scott Smith, Ph.D, (Smith 2013) a sample of 385 should ensure that results have a 95% confidence level with a standard deviation of .5 and a +/-5% margin of error. The study will seek to gather 400-600 total participants. The ideal sample for this study would be a representation of the

The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.

Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;

Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;