Music Through Advertising

To start, “Should Musicians Change Their Tune” I allege that they should allow performer in advertisement because it helps them promote their music. Due to, Jacob Carter author of “The Changing Landscape of the Music Business” quotes “Others

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

Radio and record labels have both come a long way since when they were first invented. Radio’s came from being a great source of entertainment among those who were able to afford it. It was a staple within the household. Sometimes the entire family would gather around the radio at a particular time and listen to the boxing match live. Record labels still work under the same concepts as they do today, rather you like them or not, they have created artist and disputed many of the favorite hits that we listen to today. Unfortunately, both are facing its own decline. Radio isn’t as structured as it used to be. Record companies are constantly battling the same forces that made them successful. Both industries face major crisis if they are not willing to reinvent their platforms to a more stable format.

The music business is changing rapidly, and artists have to find new ways to adapt to the changes. Among the many changes is the selling of artists' music. The way artists sell their music has drastically changed from CDs, and cassettes to streaming, and online purchases. This new change has brought with it many adverse side-effects; including, the huge loss in revenue for artists brought in by these new changes. Artists have had to adapt to this by touring more often and using their music in advertising. Artists should be able to use their music in advertising because it helps the artists and the companies in numerous ways.

Artists shouldn't sell out their music for multiple reasons. One being is that the artist is practically giving their music away. Using an artists' music in ads means that the artist or artists who made it had to "sell out." To sell out a song, the artist/artists sell the complete rights of the song to major corporations. Even though selling out has been successful in the past, and in cases as in the

Artists shouldn't use their music in advertising. This could lead to them losing their image, or getting the wrong one. It could also mean that the stress of someone else's image is on them, as well as theirs. Some people might believe that this could be great. Advertising could lead to thousands of dollars, and make a

Have you ever watched a commercial, or an ad that has a very popular song attached to it? Chances are, you have. Advertisements are a way for a new artist to become known, or an older group promote an older song to appeal to the new upcoming generation. Many artists such as Zoë Keating, have become popular by advertisements or online music streaming sites (Carter). In other words, songs should be used in advertisements.

This explains how artistget money off of a commercial and it brings fans to them. People that havemade an advertise with music on the background actually get people to buyfrom them. Artists considering an endorsement deal need to remember thattheir sponsors are out to benefit as well. As soon as a musician signson the dotted line of a corporate partnership, he or she has aresponsibility to represent the company and help it sell its products.Many would say it is not a good idea to use music from an artist becauseof how stressful it may be to pick a song that can be used according to you advertisementIn source 2 it states that This can be tremendously stressful for artists who are just starting tobuild their careers, as they need to spend energy creating good musicand a unique image that appeals to fans. Many artist have a hard time trying towrite their songs according to the things fans like of them. Some songs aren't really writtento be used for an advertising.Music in advertising should be used because without it, it won't be worth makingthe advertising. The music in the background actually helps getting youradvertising out in the worlds. Many people would relate to it when they wouldwant to relate to it when making an

According to Hearron & Hildebrand (2010) organizations must be aware of the audiences they are want to reach as well as how to broaden their reach in order to have positive results. The radio ad was chosen because it is an external marketing strategy and using radio is a positive way to get best results. Radio reaches millions of potential customers while they are driving in their vehicles listening to their favorite radio stations. Radio is on all the time and is in a sense everywhere as people listen to the radio all day even at work.

How should we support or help the use of an artist's music in advertising? There is a lot of research about weather or not to help support the artist's. Most likely over half of the United States population listens to music through Spotify, iTunes or some other music advertiser. People like listening to new music and helping those artist's become famous because they are so talented.

Artists need to realize that in order to stay successful or become such in the music industry they need to have advertisers selling their music along with the product. In source three it is well explained why artists need their music advertised in this quote: "A corporation paying for these costs can make the difference between artists growing their careers, or completely giving up on the music business altogether," (The New Necessity in the Music Business). Musicians are in a very risky business in which they need to conform and adapt to the changed on it to make a living as well as a successful

The function of the adverting agency in the scenario is to find ways to promote the band and increase the sales of tickets. A good advertising agency will seek good sources of information, which may include surveys. The purpose is to discover how to promote the band and what kind of music style best appeals band's audience. Primary sources of market research may include audience members

One reason I support this being fantastic to do is because the artists need the currency. According to the article "The Changing Landscape of the Music Business." "a signed solo artist would need about 5,478 iTunes downloads of a song per month just to make the U.S. minimum wage." This amount of downloads is easy for some artists, but for others it's more difficult and putting one of their songs on an advertisement would help them a lot with money. It also helps the artist get heard and have a larger

There are several ways in which art is commercialized; especially within the music industry. Classic bands such as the Rolling Stones and Bob Dylan were criticized for allowing companies to use their material to sell products and services. However, this is a common avenue for a musician or an artist to profit from their works. Many companies are willing to pay a hefty premium to have their products associated with music that has broad emotional appeal to many potential consumers. However, many people feel that when an artist licenses their material it is a loss of integrity and that something is lost by the commercialization of their songs.

The campaign of an advertisement helps direct their product or cause to a certain group or audience. There are many form campaigns; I will be focusing a lot on provocative and bandwagon. Contrasts between the two advertisements are the Versace with Lady Gaga what you would think of as a provocative or controversial advertisement is actually debatable, the advertisement would focus more on a bandwagon like campaign, the brand Versace is a very high end brand for wealthy people and celebrities, so having a very well know artist and fashion icon modeling the brand in a glamorous pose, which to some is provocative, but others see it inviting especially the LGBT (lesbian, gay,