Music Videos Do More Harm Than Good For The Public

This study works to examine the use of sexual objectification of women in music videos today. The primary purpose was to examine the differences between genres, specifically hip-hop and country. I tested the following; Women are more likely to be sexualized in hip-hop music videos than in country music videos.

The video material that I chose to view for this assignment were music videos, which was an unsurprisingly easy decision to make for writing about gender stereotypes. Music videos are watched by millions every day, and many of these provide misogynistic visual media that has been regulated and accepted by society. These negative connotations for women showing them in highly gendered roles mainly doing medial things such as dancing around in lingerie or fawning over a rich, famous, and/or successful man are dangerous towards equality for genders. Young girls and boys seeing this kind of harmful content could lead them to grow up believing they have to conform to these stereotypes and gender roles instead of living how they would prefer.

Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn

This proves that half the demographics do not see the importance of sexual attraction or making themselves centre of attention while with the opposite sex. The girls that I surveyed were older teenagers between the ages of seventeen and eighteen, and these people were all for Lily Allen’s campaign for slamming the sexualised music videos. This shows that the older girls realise, the ideology of being ‘perfect’ does not exist, and these women shown in these videos are not ‘realistic”.

According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.

In today’s society, concepts of gender roles and body images plague the minds of young ladies and men of the millennial generation. These are enforced by popular culture in song, video and magazines that are published. These roles and images are seen by and influence the minds of mainly young girls but not more popularly seen, young men. Magazines such as Cosmopolitan, Vogue and Sports Illustrated flaunt slim women and very muscular men with “perfect” bodies and hair on their covers and give no thought to the readers and how it may influence their minds. Also, the artists of this generation also have a large influence on how young men and women see themselves and perceive their gender roles to be. These affect the minds of persons in ways such as they end up having a lower self-esteem as they cannot live up to societal image standards, young men and women tend to follow the gender roles that they see and young girls and boys ultimately turn to drastic measures to fulfil the body images that they feel they should obtain.

The media work both ways: either for good and bad. The media has the ability and the power to change the perspective of millions of viewers in a quick second. It is really up to us to internalize the material or the content that is shown in the media in a positive or negative manner. The link between the cause and effect of media is simply our ability to choose the message that we decide to retain. In addition, our choice to take action towards the media significantly says a lot of our own character. We live in a society where women in general are seen simply as sexual objects especially in music videos. Media teaches men to objectify women because they glorify them for their appearance and not for their brain. It would be a different story if men were used as sexual objects and only then will music videos would not be

All over history, music has been a critical commitment to people’s lives. Various kinds of music have been created after some time and impact people in unique ways. Of the numerous kinds that have come to frame, hip-hop has turned out to be more prominent inside today's standard pop culture. Alongside the formation of music recordings, hip-hop's popularity has taken off and changed from various perspectives. Inside the music videos of most hip-hop artists, men and women are portrayed in unmistakable and clear ways that may subconsciously influence our perspectives of the standards of today’s society. Hip-hop music videos are so present among the people that these depictions of sexual orientation parts frequently go unrecognized. The complicated

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

Within popular culture today, objectified female bodies can be represented everywhere from advertising images to magazine covers, television, music and many more. Through these media institutions, we allow them to construct social identities in ways that allow us to understand what it means to be black, white, Asian, male or female etc. Within many popular culture mediums such as music, stereotypical representations of racially marked female bodies are often formed. Thus, these representations also have the ability to create stories about a certain culture. In music videos, it does not go unnoticed that women are portrayed as objects whose objectives are to pleasure men. In this paper, I will argue how racially marked female bodies are represented. This paper will mainly focus on how these racially marked women are depicted in the hip hop culture. To demonstrate this, I will draw examples by using award winning music videos by Nicki Minaj, R.Kelly, 50 cent to exemplify representations of the female body and how they are objectified as sex objects. In conclusion, we will be able to see how the female bodies are used in mainstream hip hop videos to convey seductively.

The documentary “Miss Representation” deals with and discusses the sexualization of women within the media. It showcases everyone from movie stars to political leaders, and broadcasters to fifth graders. With such a wide range of women being showcased in the documentary, it goes on to prove that all women (and men), are affected in some way by this major problem within our media. The documentary showcases the sexualization of women in the media, the lack of powerful and independent women role models in the media, and the constant advertisements of sexual women throughout the world.

The development of visual media has introduced the concept of The Male Gaze Theory. The Male Gaze Theory is defined as how women are depicted in the media from a male perspective, such as presenting women as sexual objects for men’s pleasure (Loreck). The article, inexplicitly, talks about the male gaze: “Up to 81% of music videos contain sexual imagery, the majority of which sexually objectifies women by presenting them in revealing clothing, as decorative sexual objects, dancing sexually, or in ways that emphasize body parts or sexual readiness.” The article talks about how women are sexually presented in the media which is what the male gaze encompasses the “male gaze” is a harmful contribution to the sexualization of girls and is also seen throughout the music video. The beginning of the music video shows 50 Cent walking into a brothel-type mansion where the camera pans to focusing on the writhing, half-naked women in the foyer of the mansion. This scene is viewed from a male’s perspective because the camera focuses on their sensual movements and physical assets instead of their normal facial expressions or more appropriate places on their body. Also, since 50 Cent is the only male in the mansion, the camera is only coming from a male perspective because brothels are only truly for a male’s pleasure. The other women in the video are objectified from their revealing clothing

Television doesn’t just affect children, it also affects teenagers and young adults, but more so their self-identity and self-esteem than physical development. Television sends messages to these immature self-identities and shapes them according to popular cultures beliefs and values, modifying healthy and realistic self-identities to unrealistic standards of beauty and popularity. This effect is found more with females than with men; but men are more likely to have their standards modified through music videos than television (Ward 2002).

In music videos the dancing or portrayal of the people within these videos is often of a very sexual driven nature. This re-inforces the idea that women are sexual objects and the purpose of their being is to provide the male population with sexual satisfaction. Women portrayed are very thin and pretty, wearing heavy layers of make-up which portrays the idea that women need materialistic items such as mascara and lipstick

Music is an important part of life. Its role as a form of art and entertainment is a significant one but more important is that it serves to reflect and reinforce societal norms and values. It is not only used to entertain but also serves as a form of social commentary (Baran, 2009). For instance, the emergence of Rhythm and Blues (R&B) in America after the Second World War was a means of advancing the black race and it helped blur the line between white and black as more young white people became aware of the distinctions that existed in the society. The Hip-hop and rap of the 1980s and 1990s had almost the same effect, awakening in Black Americans a sense of