Music Videos Have The Power Of Influence People And Provide A Way For The Artist

He wants his audience to understand that the music video’s messaging is that the most important aspect of a woman is her

Robin Thicke’s music video to his song “Blurred Lines” avidly contributes to the patriarchy, while portraying sexism, gender standards, and beauty standards. His music video can be analyzed from a feminist theory approach, as it’s evident that his song and video contribute to a patriarchal society and its inherently sexist and sexualized ideologies. The ideology behind the song and music video is purely sexual and about male dominance. The lyrics to the song and actions in the video exhibit extreme over sexualization and objectification of the women. Analyzing this piece of popular culture through a feminist approach opens up a provoking conversation about how popular culture functions in a patriarchal culture. Analyzing pop culture though a feminist theory can allow for a larger variety and more in-depth analysis about the social aspects and political agenda within popular culture.

According to the journal Caring or Daring? Exploring the impact of facial masculinity/femininity and gender category information on first impressions, : “Facial information alone is often not sufficient for gender categorization. Especially women lacking extra-facial features such as hairstyle, jewelry or clothing tend to be misclassified as men” (Walker & Wänke, 2017, p. 2). Also, advertising and fashion is a way to show girls what kind of clothes they should wear and to tell them they have to follow the trends (Jackson & Vares, 2015, p. 352). When Shania sings “Men’s shirts, short skirts, really go wild, doing it in style […] colour my hair, do what I dare […] man, I feel like a woman!”, she’s saying that she can and will wear whatever she wants and that she won’t let gender norms determine how she looks. She adds that she feels like a woman, showing that it doesn’t make her less of a woman. Consequently, “Man, I feel like a woman!” goes against the pressure put on girls concerning the way they look by telling them that they don’t have to conform to society’s standards when it comes to their physical

This study works to examine the use of sexual objectification of women in music videos today. The primary purpose was to examine the differences between genres, specifically hip-hop and country. I tested the following; Women are more likely to be sexualized in hip-hop music videos than in country music videos.

In her article “The Venus Hip Hop and the Pink Ghetto: Negotiating Spaces for Women,” Imani Perry argues that the objectification of women in the music industry is normalized in our society. Her purpose is to persuade us that most feminists who fight against the objectification and exploitation of women are ultimately colonized by the sexual fantasies of men. As a law professor at Rutgers Law School, Perry structures her text in a very effective manner. Using a general-to-specific organization scheme, she begins by outlining the recurring image of sexualized women in music videos, then presenting various cases of prominent feminist figures in the music industry.

The Film Dreamworlds III examines the explicit nature and the objectification of women in music videos across music genres. A similar theme is presented throughout these various music videos as women are sexualized and exploited. In addition, many music videos display the domination and antoagonizing nature of a man controlling the numerous women submitting themselves to him. The portrayal of these images in music videos advertise and influence audiences to accept this behavior on screen, which in turn strengthens aggressive masculinity and the pornography of women.

The most prevalent issue observed in the lyrics and music videos was gender and sexuality. This was in issue that was present and reoccurring in all of the top songs but occurred in different ways. This was no surprise though because we live “In a culture where sex and gender are centrally important” (2015; 73). The issue arises in the genre of music because of the way gender and sexuality is presented. In the top song “Die a Happy Man’ by Thomas Rhett, objectification was presented in both the lyrics and the music video. In the lyrics he says “Baby that red dress brings me to my knees, Oh but black dress makes it hard to break” and goes on to say “You’re a saint, you’re a Goddess, the cutest, the hottest, a master piece” (lyrics). It seems that his goal is to complement her, but he is objectifying her by judging her femininity (2015; 203). He also does this in the music video by having the girl in a bikini the whole time. Not only was the women objectified, but Thomas exposed a stereotypical relationship consequence. In modern society men tend to make a stereotype that they have to give up everything to be with a woman. Thomas did this in his lyrics when he talks about how he could “never get to see the Northern lights” or “never get to build my mansion in Georgia or drive a sports car up the coast of California” (lyrics). The second song was “Strip It Down” by Luke Bryan. In this song Luke definitely introduces gender roles in both the lyrics and the video. The song

All over history, music has been a critical commitment to people’s lives. Various kinds of music have been created after some time and impact people in unique ways. Of the numerous kinds that have come to frame, hip-hop has turned out to be more prominent inside today's standard pop culture. Alongside the formation of music recordings, hip-hop's popularity has taken off and changed from various perspectives. Inside the music videos of most hip-hop artists, men and women are portrayed in unmistakable and clear ways that may subconsciously influence our perspectives of the standards of today’s society. Hip-hop music videos are so present among the people that these depictions of sexual orientation parts frequently go unrecognized. The complicated

Within popular culture today, objectified female bodies can be represented everywhere from advertising images to magazine covers, television, music and many more. Through these media institutions, we allow them to construct social identities in ways that allow us to understand what it means to be black, white, Asian, male or female etc. Within many popular culture mediums such as music, stereotypical representations of racially marked female bodies are often formed. Thus, these representations also have the ability to create stories about a certain culture. In music videos, it does not go unnoticed that women are portrayed as objects whose objectives are to pleasure men. In this paper, I will argue how racially marked female bodies are represented. This paper will mainly focus on how these racially marked women are depicted in the hip hop culture. To demonstrate this, I will draw examples by using award winning music videos by Nicki Minaj, R.Kelly, 50 cent to exemplify representations of the female body and how they are objectified as sex objects. In conclusion, we will be able to see how the female bodies are used in mainstream hip hop videos to convey seductively.

In the same vein, in the Girls’ Generation’s music video, “I got a boy”, two fold of aspects of feminine gender and sexuality are represented in the context of polycentric cultural globalization and cultural adaptation. One is cultural feminine typicality, such as aegyo, the other is girl’s empowerment, such as

The development of visual media has introduced the concept of The Male Gaze Theory. The Male Gaze Theory is defined as how women are depicted in the media from a male perspective, such as presenting women as sexual objects for men’s pleasure (Loreck). The article, inexplicitly, talks about the male gaze: “Up to 81% of music videos contain sexual imagery, the majority of which sexually objectifies women by presenting them in revealing clothing, as decorative sexual objects, dancing sexually, or in ways that emphasize body parts or sexual readiness.” The article talks about how women are sexually presented in the media which is what the male gaze encompasses the “male gaze” is a harmful contribution to the sexualization of girls and is also seen throughout the music video. The beginning of the music video shows 50 Cent walking into a brothel-type mansion where the camera pans to focusing on the writhing, half-naked women in the foyer of the mansion. This scene is viewed from a male’s perspective because the camera focuses on their sensual movements and physical assets instead of their normal facial expressions or more appropriate places on their body. Also, since 50 Cent is the only male in the mansion, the camera is only coming from a male perspective because brothels are only truly for a male’s pleasure. The other women in the video are objectified from their revealing clothing

The females in the video are adopting values that are typically associated with males. This is important because it shows how society misrepresents femininity and discredits them as being weak. Society

By juxtaposing feminine makeup and nudity, with stereotypically male clothing, haircut she allowed people to subconsciously re-associate these ideas. Re-associating things such as short haircuts not only being for men in and of itself is a large shift in ideals. It used to be abnormal, and seen as possibly rebellious. In the four years since the video was released and such an idolized figure transitioned from the typical long blonde hair to a very short pixie cut, it has become much more widely accepted and even praised for women to have said “boy cuts”. In addition it has become normalized and popular for women to wear oversized and/or men’s clothing, which was not the case just a few years ago. She also presents the image of her in control of a wrecking ball, destructive, giant and unforgiving. The idea of a woman being completely in control of something such as this is and unusual one. While challenging these stereotypes about

The music video “Call me Maybe” seems very typical when listening to the lyrics but has a quirky uniqueness to it that could impact pop culture forever. Although the text seems quite typical, consisting of an attractive looking male and female in today’s society crushing on each other; it has a unique twist to it. It challenges hegemony by the girl, which is Carly being the one to hit on her neighbor instead of the guy chasing after the girl like in most media such as movies like “The Notebook”. Not only that but Carly puts herself out there sexually without doing anything too sexual.

In music videos the dancing or portrayal of the people within these videos is often of a very sexual driven nature. This re-inforces the idea that women are sexual objects and the purpose of their being is to provide the male population with sexual satisfaction. Women portrayed are very thin and pretty, wearing heavy layers of make-up which portrays the idea that women need materialistic items such as mascara and lipstick