Mustang Music Case Analysis

Database tools and technologies affected the business processes and decision making by a great extent. The most important benefit of the database is to change unstructured information into structured information, and allow users to analysis the data stored into different tables with the help of queries. Before database, all the information used to stored into paper and other unstructured computer programs, due to which getting required information process was very slow. Due to database, all the

 New-Car Dealers account for an estimated 30% of all units sold in a given

With the fast rising technology and the closer world community, the music industry has changed dramatically in this modern world. In this case, I will choose an American rock band Paramore as a case study. I will first start with an overview and a brief history of the band, afterwards I will focus on the main four music business areas, which are Artist Management, Record Companies, Music Publishing and Live Performance, examining how they operate in the industry and their relationship between each area and with the band. Finally, I will finish up with a conclusion and my own views.

The ALLTEL Pavilion in North Carolina is an outdoor amphitheater that provides about 40 concerts to the public per year. The past operating period shows negative results. The management’s aim is to forge a better strategy to realize their goals in terms of their budget and sign contracts with different artists.

Thanks to the critically acclaimed “Muscle Shoals” documentary, music lovers are finding their way to the small town in northwest Alabama where some of the world’s greatest hits were recorded. This was the very town where, at Rick Hall’s FAME Studios and the rival Muscle Shoals Sound Studio, Aretha Franklin found her groove, Paul Simon developed “Kodachrome” and Wilson Pickett cranked up “Mustang Sally.”

Throughout the 1950’s and 1960’s, a wave of new musical movements by independent record labels and new artists emerged in the United States. This movement is captured in the stories of those label creators and owners, and in the turbulent journey through their successes and failures. The first emergence was fueled by multiple factors: competitive economic circumstances, up-and-coming local musical talent in conjunction with the independent labels and studio owners, and the commercially viable musical interest and curiosity of consumers in these local artists. An article poses another causative factor that makes sense: when rock and roll

Within industry there is revolution. Innovation for development and a burning desire for further progression must be realized or risk of failure increases exponentially. Does consistent hard work not correlate with well earned success? Does perseverance parallel evolution? The music industry is not impervious to failure and its institutes must evolve to survive in an ever-changing world of technological advancements. These advancements are utilized and implemented industry wide, including via event promotion to solidify the future of music as a whole. Event marketing, albeit not a “modern term”, has proved vital to the music industry time and time again as it constantly evolves as the music industry business model is redefined. Event marketing and promotion has been defined and consistently redefined as use of technologies upturn.

picked up a copy of Peter Guralnick’s book, Sweet Soul Music: Rhythm and Blues and the Southern Dream of Freedom. Guralnick’s landmark book, released in 1986, is “A gripping narrative that captures the tumult and liberating energy of a nation in transition.” In the book, Guralnick dedicates eighty of its 353 pages to the history and importance of Stax Records. Though Archer grew up in Memphis, he was unaware of Stax’s South Memphis location, rather he believed it to be at its later satellite location in Midtown Memphis. So, he decided to take a drive to the corner of College and East McLemore in late July. Upon his arrival he became awash with mixed feelings. Happy to still see the Stax building standing but aghast at its

From songs like “My Girl” by The Temptations to “I Heard It Through The Grapevine” by Marvin Gaye, Motown has had a number of successes. Other similar artists Stevie Wonder and Diana Ross, as well as many more, help create this small-record company, founded on $800, into a powerhouse in the music industry. Motown Records had well over 100 hit singles throughout the sixties and seventies, and continued this push longer until it’s dissolvement in the 21st century. Motown created a new a mixed sound that resonated with the people and spoke message of social justice from its artists. It was pop music that wasn’t supposed to be.

“Trouble in the Music World.” Musical America, March 1990, 20-24. An article Bolcom wrote about the challenge he faced in the new American Music world.

I don’t know how the wonderful music history of Memphis pass me by but somehow It did! I have always heard that Memphis is known for its musical history, especially the blues, but I never investigated the theory for myself. The instructor at the college required me to write a paper about the history of the Stax Museum in a reflection paper and I am glad she did. It influenced me to finally take the time to view the history of Memphis firsthand starting with the Stax Museum. While I was there it came to my attention that the Stax Museum was a record company established by Jim Stewart and Estelle Axton. The museum explained the original name for the company was satellite records and it showed me the good and bad experiences within the company.

The branded product at the heart of the SLP is the Ford Mustang. The Mustang was first introduced in 1964 and has become one of Ford's most iconic brands (Damian, 2006). Automobiles in general are a good subject for the study of branding because the car itself changes every year, but the brand does not. Over time, specific brands become associated with particular attributes, in terms of product category, positioning, price, and in the case of cars their styling, design and the lifestyle attributes that are associated with that vehicle. The Mustang has gone through roughly five iterations, and is currently in its fifth generation (Markus, 2010).

Nothing is more enjoyable than listening to your favorite song. All over the world, people listen to music on a daily basis. Music plays a major part in a tremendous number of people’s lives. While they are enjoying the music, they do not think about how the song came about. Music is not just the sound you hear or the voices in the background. People do not think about what is behind the scenes of where music comes from. Before the song is completed, someone has to make it happen. In music, there are different careers which are the song writer, the manager, the marketing executive, and the produced. Each of these careers play a huge role in how music is brought to the public.

1. In your opinion, what are the top 3-5 issues with Mobile Music's company governance?

Data has always been analyzed within companies and used to help benefit the future of businesses. However, the evolution of how the data stored, combined, analyzed and used to predict the pattern and tendencies of consumers has evolved as technology has seen numerous advancements throughout the past century. In the 1900s databases began as “computer hard disks” and in 1965, after many other discoveries including voice recognition, “the US Government plans the world’s first data center to store 742 million tax returns and 175 million sets of fingerprints on magnetic tape.” The evolution of data and how it evolved into forming large databases continues in 1991 when the internet began to pop up and “digital storage became more cost effective than paper. And with the constant increase of the data supplied digitally, Hadoop was created in 2005 and from that point forward there was “14.7 Exabytes of new information are produced this year" and this number is rapidly increasing with a lot of mobile devices the people in our society have today (Marr). The evolution of the internet and then the expansion of the number of mobile devices society has access to today led data to evolve and companies now need large central Database management systems in order to run an efficient and a successful business.