My Ad For An Anti Smoking Campaign

The image itself, is trying to get a reaction from those who smoke and those trying to help someone quit. In the picture, you can clearly see a cigarette pack with cigarettes inside dressed as crayons. This is giving the audience an impression that children see cigarettes as something they could use every day. Not only is it bringing it back to children, the child’s writing is specifically saying just like mommy. ASH is tugging at the emotions of those who smoke who are parents as well and see that what they do in front on their child affects their child in the long run. In addition, under the writing there is a simple sentence that states, “Children whose parents or siblings

One of the ways that photography limits our understanding of the world is through the manipulation of images to trick us. In cigarette advertisements, the picture of the cigarettes is edited with vibrant colors and little details to the point that it starts to persuade the viewer to think that smoking is good. This is how companies manipulate their images to fool us. Others claim that it does not matter because the point that the advertisement is trying to make is that cigarettes are harmful, but this does not go through the viewers heads because

The first rhetorical appeal, logos, is used in this image. The primary idea is that smoking is bad for your health. In most countries today, this is common knowledge. This is especially true in Northern American culture, as smoking is generally seen as damaging and

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

In the commercial created by the CDC “Terrie’s ad” a woman is in a hospital bed speaking against smoking cigarettes. Her voice is very difficult to understand, her skin has detrimentally changed, and the imagery portrayed is very disturbing to the audience. Terrie claims she started smoking as a teenager, and it is eventually released that she dies at the age of fifty-three from cancer. The purpose of this commercial is to stop people from smoking, ideally before they start. To reach this goal the creators of the video utilize multiple rhetorical appeals in an attempt to get across to the audience.

Overall the advertisers who created this advertisement did a very good job. Through the use of an optical illusion, use of text and the use of negative space it sold the abstract emotion of “parental guilt” effectively. Many parents of young children who see this will look at it and will feel guilty about smoking and will most likely cause them to kick their bad habit of smoking for the sake of their children. Many people don’t like to kick their bad habits because they don’t have a strong reason to, they typically always need someone important to do it for and this advertisement shows parents of young children that your child is your biggest reason you should quit smoking, a child the most important person in a parent’s life and they would be able to do anything to protect

The advertising team for the Stamp Out Smoking website really did a job well done with the ad they created to be on the homepage of there website. The anti smoking ad shows a gun being loaded with cigerettes, and the background is also black. Many may question the meaning behind this picture however I believe the meaning is simple. Guns are seen by many as dangerous and bullets are known to kill. The gun which is dangerous is being loaded with cigerettes which tragically have the potenial to kill you. The marketers at Stamp Out Smoking used a somewhat logiacally appeal to grasp the viewers attention. Guns have the capability to kill; bullets are in guns. So logically if a picture is shown of cigerettes being loaded into a gun people will make the connection between the danger of smoking cigerettes and dying.

The Camels cigarette ad to influence smokers to try a “fresh” cigarette, Camel sponsors would use real cute and catchy phrases or jingles or even doctors to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies which was a form of entertainment. It was common in the late 1920s and early 1930s for tobacco companies to enlist "throat specialists" as endorsers of their products. This tactic “informed” their audience that it was safe. The second ad that’s being publicized is a CDC ad that is supposed to shock your everyday viewers and smokers. This ad was pushed forward to persuade people to not smoke and with these tactics to scare the viewers to show how dangerous smoking really is. The ad shows a

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the

Cigarette smokers appear be the pin pointed audience that the company is trying to target. Visually the image is trying to say that smoking shows by using unpleasant images that seemed to be layered over a healthy woman. It’s obvious that the authors are implying that cigarettes do this because they have a cigarettes placed on the women’s hand. All these tools used to show the indented purpose of informing do the job pretty well. Not only does it make you realize how damaging smoking can be, but it makes you not ever want to lay a finger on those cancer causing sticks

Graph 1 displays that campaigns targeting central route processing had the highest mean score of 88, and thus, produced a better understanding of the consequences of smoking. An 11% difference existed between the mean scores of the two experimental groups, indicating that their understanding was relatively similar.

The topic that I have chosen to research is the effectiveness of graphic anti-smoking advertisements that are displayed on cigarette packaging as well as those shown on television.

Two lithe, tanned bodies lazily languish near a limpid river. The heads of the two persons are thrown back in poses of a supremely confident nature. Their facial features, though, are indistinguishable amidst the ephemeral haze which envelops them. Curiosity piqued and intently surveying the scene, one then notices the cigarettes dangling from the fingers of the pair. Advertisements such as this are now ubiquitous to the point of annoyance. These attempts to entice consumers to buy cigarettes are not simply trumped up exaggerations, as is the case with other products. Cigarette companies market their products with blatant lies. No one is shown with yellowed teeth or suffering from a hacking cough.

The electronic cigarette company Blu, is a cigarette company that specializes in electronic cigarettes. These cigarettes contain a nicotine based liquid that is vaporized and then inhaled. This ad was published in October 2011, in a magazine called Men's Journal which provides men with health and style tips. The intended audience of this ad are traditional smokers that are looking for a smoking alternative. The overall purpose of this ad is to switch traditional smokers over to Blu. This ad to me is false advertisement and just causes a swap of addiction. The slogan, “nobody likes quitter”(Blu pg. 12), the portrayal of the smoking man in the ad, and the apparent pros that Blu gives in the ad, are misleading and inaccurate.

From the common cold to deadly viruses, there are threats to public health everywhere in the world, whether they are caused naturally, intentionally, or accidentally. Providing strategic direction and support against these threats is a national health organization known as the CDC (or the Centers for Disease Control and Prevention). The CDC is one of the most predominate national health institutes the United States and the world. Its main office is located in Atlanta, Georgia. According to the CDC website, the CDC organization has been dedicated for more than six decades to the sole purpose of “protecting the health of the public and promoting quality of life through control and prevention of injuries,