My Ad For An Anti Smoking Campaign

894 WordsDec 6, 20154 Pages
My ad for an anti smoking campaign shows a picture of a baby smoking a cigarette as half the baby 's face is decaying. To the right of this image there is text that states," I smoke second hand." Right below that in smaller text is a warning that reads, "Warning: may kill your baby." After closely analyzing this image I found that the argument for this advertisement is: Smoking not only effects you but the people around you too. This ad is very effective due the fact that the distinctive feature of the argument convinces the audience that smoking is unhealthy even second hand smoke. When analyzing both the text and visual, the effects of both compliment each other, because the visual gives the viewer a perfect example of the text. In this particular case, the main focus is directed towards the visual side, since the written part is not much of a read and the picture takes predominantly most of the visual. It is important to point out that even if the visual is about the text, the image gives individuals an idea of who could be affected by the second smoke rather than creating your own image, given that the text does not specify any real situation in which the topic is presented, the picture is a set example. This helps get a deeper understanding of the subject, because if the viewer has no prior knowledge about smoking, the picture helps the viewer get a better idea of what it deals with. Without the visual, the text would still have some impact on the viewer, but not as
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