My Business Is Motorbikes Pro

His academic background is in Graphic Design at UQAM and a Bachelor’s of Fine Arts

our business. As the president and the CEO of Bikes Bikes Bikes, I am proud to present to you the

Starting from a company of less than 75 workers and owning less than 20,000 SCU for production, research, quality assurance and conduct warranty work Off The Chain Bikes has doubled the plant capacity and hearing doubling the workforce within two short years. The company is successful by targeting and capturing lucrative market shares by heavily investing in the desired technical specs and design styles of one of the most influential Racing bikes. Our keen ability to thoroughly research market demands, predicting competitive strategies between the four market majority shareholders by reviewing and interpreting the marketing reports and our aggressive design and development plans have significantly increased our market share and increase shareholder value. Our core competencies and strategic goals will be realized by carefully following our established plans and aggressively price our bikes to increase total market share.

Harley Davidson been in business for over a hundred years. The company operates in several related markets. They sell motorcycles, motorcycle parts and operate a financial component. Additionally the company operates in Europe, North Africa, the Middle East and Asia. All Harley-Davidson business segments operate internationally.

Allstate has taken a qualitative approach to developing marketing strategies aimed at the non-traditional market. Qualitative measures are targeted at finding out what customers think or feel about certain products or brand names. In past years to gain market share in the motorcycle industry, Allstate developed “Allstate Garage”. (Crepeau, 2008) This fun interactive website employed the qualitative approach of visualization to allow users to customize their own motorcycle by choosing different models, styles & accessories. Within the customization process, Allstate would indirectly emphasize perks about their insurance policy options. This visualization measure also provided apps for planning scenic rides and safety tips for motorcyclists.

It’s not just a great idea that creates a successful business– how you behave makes a difference too. Everyone who comes in contact with your business –

The database consists of customers that have purchased items with the last 12 months and their demographic information. The use of the catalog, internet, and retail stores has enabled the company to capture customer information, cross-market products, and provide a convenient shopping experience for customers. The company’s customers are primarily females with a passion for the riding sport. The customers are affluent and luxury oriented who tend to choose to buy from the company for the high quality and premier products. The customer base shows high repurchase rates and has been very loyal customers.

Marketing and Sales represents Ducati’s most significant growth opportunities because their brand management strategy advances the Ducati name into the consciousness of their markets. In addition to motorcycles, Ducati extends the brand by selling accessories and apparel. For sure, Ducati owners will buy these products but perhaps more importantly, the aspirational aspect of the brand drives people to buy Ducati-branded items even if they don’t own the bike. This behavior is seen with the Harley-Davidson brand: many people wear H-D clothing and

Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.

information will do much better than a company that does not follow this principle. The best strategy is to use market research. You can gather this information through surveys, feedback from consumers, and test drives. Give the consumer facts about the touring motorcycle, to see if the response will match what you are trying to produce. Try to make the project a consumer project with the test drives. Then the company can assess the reaction of the consumer, and improve the product based on the feedback obtained, a Market study would help to determine what people are willing to pay for this product (Slater, Olson, & Sorensen, 2012).

This business plan refers to opening a restaurant that provides Asian food. The restaurant is intended to sell fresh Asian foods, beers, fruit drinks and wines. I decided to start with these products because they aim at mass market and every age group of Asians in the market will purchase one product or the other, by doing this I'll make money from one product or the other.

Then in return, these stakeholders will continue purchasing their products throughout their life time due to their unforgettable experience they have doing business with Harley-Davidson. Harley-Davidson believes the backbone in their business is their strong brand name and their loyalty with customers.

Historically Harley-Davidson to be a Niche Marketer, which is they had focused in on one particular aspect of the market. Kotler and Keller identified the following characteristics of niche marketing; customers have a distinct set of needs, they are willing to pay more to the firm that best suits their needs, it is not likely to attract competitors, gains economies through specialized products and it has a size, profit and to grow. Almost all of these hold true for the “heavyweight” segment of motor cycles that Harley-Davidson produced.

Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these

BicZillaCycles.com, also known as BicZilla Cycles Ltd. is an online and department store which sells motorcycle-gear and parts retailer based in True Blue, St. George’s, Grenada. The company sells motorcycle gear, parts and accessories. Marlon Horsford, Abigale Buckmire, Crystal Nelson and Imani Duncan and Brent Munro founded BicZilla in 2013.