My Childhood Dream : Alaska Air Group

JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue to align itself with the environment in order to maintain its sustained growth.

Before David Neeleman’s non-compete agreement with Southwest Airlines expired, he envisioned the concept of starting a low-fare airline that would combine common sense, innovation, and technology and bring the humanity back into air travel (Gittel & O’Reilly, 2001). In 1998, JetBlue was born. In order for David to fulfill his goal of a “do-it-right” kind of airline, he needed to recruit superior industry veterans who were willing to start from scratch and place an emphasis on employees and customers. Each of these individuals, from the President, General Counsel, CFO, and the HR director, wanted to create an airline that was fun, had

Alaskan Airlines, through the leadership of Brad Tilden, has been able to provide renowned customer service within in the industry and has been a leader in the innovation of technologies that can be used for the betterment of the aviation industry.

Colleen Barrett, otherwise known as Mother Nurture, rose from secretary to president at Southwest Airlines. She exemplifies the definition of a “superleader” in that she is an “inspirational impact on others” (Schermerhorn, 2011, p. 233). During her rise within corporate America she has never ceased to treat her employees like family. On the New York Stock Exchange, Southwest Airlines trades under the symbol LUV. This symbolizes the vision of airlines to become “the World’s Most Loved, Most Flown, and Most Profitable airline” as well as their value statement which encourages all to have a “fun-LUV-ing” attitude and a servant’s heart. (“Culture,” n.d.) Ms. Barrett is well known for developing this culture within Southwest airlines. In corporate America, love is not a word that is used often, but, Southwest Airlines has used it from the beginning. (Shinn, 2003, p. 18) Ms. Barrett has been with Southwest airlines since 1978. She became vice-president of administration in 1986 and rose to the position of president. In 2007, she received the Tony Jannus Award for distinguished achievement in commercial air transportation and in 2008, she won an award from the Women’s Leadership Exchange. She recently stepped down from her role as president in 2008. She continues to work for Southwest Airlines but in a roll that allows her to work in the field, with the employees that she loves to lead.

American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that this company has and the image that they are trying to keep in every day activities make each day an inevitable challenge for its employees.

The airline business is an industry that is competitive and unique, focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline, this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times, n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd, 2011). By looking at

David Neeleman found JetBlue in 1999 with the mission “to bring humanity back to air travel". This goal is achieved by creating a company that offers comfortable, friendly travel at low fares and by this to differentiate themselves from the mass.

If you have a love for the sky and aviation is one of your interests, you're not deterred from being in charge of at times more than 100 lives, and you have a soft spot for exploring the world than becoming an airline pilot is for you. Airline pilots have one of the coolest, most exciting nerve racking jobs out there. My goal for this paper is to explain all about how to become an airline pilot, what it takes to become one, the facts about the job, and some pros and cons of being in the field. My interest in flying was harbored as a child during vacations, my mother is a flight attendant so we traveled often. Whenever entering an airplane I was at awe of the sheer number of controls in the cockpit and the

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

The company I chose to research is Delta which is in the airlines industry. Delta is one of the world’s largest global airlines that assist more than 160 million travelers get to destinations around the world. The company started in 1924 as a small aerial crop dusting operation known as Huff Daland Dusters. In 1929 Delta had its first passenger flights that went from Dallas, Texas to Jackson, Mississippi. This flight was taken on an airplane that carried 5 passengers and 1 pilot. Delta has been offering its service to customers for 85 years. For four consecutive years, Delta has been ranked No. 1 in the Business Travel News Annual Airline survey. This is a huge accomplishment because it is a first for any airline. It is important

Although the airline industry is in the business to transport people from one place to another they could not function without those who keep the airplanes operating on schedule. The airline industry has become the major provider of public transportation for Americans traveling between the nation's cities. Scheduled airlines now account for 92%

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. To gain some insights into how the Jetstar Group achieved this impressive growth in such a short amount of time, this paper provides a review of the relevant literature concerning the air passenger industry in general and the business strategy used by the Jetstar Group in particular. A summary of the research and recommendations for this company are provided in the paper's conclusion.

The hundreds of hours of flight time required to be a pilot come with a hefty price, so anyone who is a pilot has surely proven their passion and persistence for flying. However, it’s a wonder that this same dedication doesn’t follow through for some once they’ve landed a job with a major carrier and I think it may be because the path is often so strenuous that getting a job itself is treated as the goal, when it actually is a stepping stone to really being a pilot.

The case study, prepared by Arthur A. Thompson, University of Alabama, and John E. Gamble, University of South Alabama, focuses on the rise to business prominence of Southwest Airlines, a regional airline with a low-cost no-frills approach.