What do you want to be when you grow up? That’s a question I’ve been asked religiously since I was about five years old. As I grew older the answer to the question changed and for many reasons you could imagine. Often times I learned about new profession and knew that’s what I wanted to do, other time I simply realized I wasn’t interested in certain jobs anymore. Often times in our society we are taught that you can be whatever you want but your also taught to choose it early. With that being said while the professions I planned to go into often changed the core interest never did. When looking for my dream career I often thought about those core interest. After simmering for the while and searching the internet at this time I believe …show more content…
As a Merchandising Manager focusing on global strategic initiatives my main focus is to create product plans, initiative, etc. that transcend across the world but are still focused on consumer needs and not too broad. As a manager I am responsible for delivering different marketing strategies as well as using these marketing strategies to engage Nike consumers everywhere. I also will partner with merchants as well as Nike direct and the product presentation department to make sure the image Nike wants you to see illustrated across the board. My overall purpose is to think outside that box to cultivate the customer experience and make it remember able for all consumers across the world. Looking through requirements and responsibilities is a very important part of knowing you’ve found your dream job, as well as the ability to be able to weigh options and decide which responsibilities will make or break your decision to work there. As I look through the job requirements my only problem with the position is the amount of collaborating that has to be done, this is not because I am closed minded but because sometimes working in groups can get dangerous. While I do know that working in groups can get messy I also do understand that workplace problems are inevitable to avoid, especially working for highly diverse companies trying to target an even more diverse target audience like Nike, this is why I am more than willing to still work with Nike. The most interesting
What do you want to be? A question we are asked from kindergarten on up. For some people, the answer lies with them there whole life until they are able to pursue that dream. Others aren't able to choose what they want to be or do until the day comes to make the decision comes. As for me I made my career chose my sophomore year of high school. Although I didn't choose just one possible candidate I have boiled it down to two careers. The first being a Chiropractor and the second being a Physical Therapist.
“What do you want to be when you grow up?” is the most frequently asked yet daunting question. As a child I gave trivial answers like a grocery packer or shoe shiner. As I matured my answers always included positions in the medical field including a psychiatrist, physical therapist, and x-ray technician. While all of these careers involve helping others they failed to suit my personality. They were either to involved or not involved enough with the patient.
Innovation: In such a mature and competitive industry, continuous innovation is crucial to the success of the company as it gives a unique selling point that rivals do not have. Both product and process innovation are Nike’s
Life is full of decisions. You have the choice to decide what you want to do for a career. Some may have jobs they wish they could change or made the decision before to have done something differently. The career you choose should be something you love, along with aspects that fit your values the best. Interest, skills, financially that you know you can excel in. A plan for life is important, so it’s best to know or have an idea on what you want to proceed in.
When I asked myself what I was I going to be when I got older, I had no answer. This made me realize that I had to make a decision and I had to make one fast. An area of study I have always been interested in is business. My dreams as a child have always been to become the President of The United States or an owner of a business. Working for a business would be intresting, but owning one would be more fulfilling. I would be able to expand my imagination by coming up with new ideas and control the company as a whole. I love designing and creating different things that make people happy, and if one day I became an owner of a company that produced products that satisfied people, that would make me happy. I soon came to the conclusion that in
What do you want to be when you grow up? It’s the question I remember being asked multiple times as a child. Most children aspire to become something along the lines of a dancer or firefighter simply after they answered their minds would change, but me I was always persistent in my choice to become a nurse. From a young age I was able to recognize it as one of the most rewarding jobs out there.
has, it is very clear that the company is focusing on Nike's future business needs, developing the "bench strength" of the company’s ability through intentional pioneer advancement. In the long process of choosing the suitable candidates who are capable to work in the company, Nike is concerned in their team building because of their well-known brand image. In doing so, Nike can look for suitable candidates that are capable of discriminating task arranging, supervisor responsibility for training and tutoring, and organized learning by means of individual- and group based classroom and learning new things from the web. Looking ahead, key regions of center for NIKE, Inc. incorporate helping workers and supervisors see how to fabricate effective vocations through formal and casual preparing and improvement, enhancing administration advancement, and inviting thoughts. The compulsory test for job seekers who are looking up for higher positions in Nike, candidates have to take is to understand how the company works and how well will the candidates cop in working with the company for Nike’s main focus is to enhance the potential of their employee and develop a leadership capability, this is done in organization and ability audits straightforwardly connected to the business vital needs. In Nike, high position leaders and managers are considered responsible for enhancing the execution, potential,
Nike has a mission statement that lets everyone know what the main objective is. “To bring inspiration and innovation to ever *athlete in the world.” Founder Bill Bowerman defined athlete the following way: “*If you have a body, you are an athlete.”(Mission statement, Nike.com) That definition is the heart of Nike’s business model and has been the center point to their vision. They are saying that everyone in the world is athlete and they want to inspire and innovate every type of demographic. Nike’s view has been a critical to their spectacular growth to be a major global
Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.
Understanding customer needs will help Nike to define new market opportunities and drive innovation and revenue growth in every aspect of its organisation. The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation (Kotler and Armstrong, 2006). Customer logic is derived from evaluation of a company and its product based upon customer needs, customer benefits, and product features. For branded athletic shoes, Nike has to understand customer needs on a global level as the products are sold
Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its
Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on specific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage. At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its
A comprehensive analysis, using market data and market research, allows us to assess all areas affecting Nike’s strategic direction:
With a slogan of “Just Do It,” Nike is known all over the world for its products ranging from apparel to shoes. Receiving recognition and sponsorship from various celebrities and athletes including Michael Jordan, Nike’s brand is generally associated in a positive light. However, the brand itself, variety of products, and numerous sponsors exist as only a few aspects of this continuously expanding brand. Another aspect to consider when addressing the overall existence of a product as well as the constant introduction of new products is the production process itself: how the product came to be, who is involved in creating the product, and where the product is produced.
Nike’s management understands how important a relevant strategy is in the global environment, as Don Blair, Nike’s CFO, stated “...we are refocusing our efforts, increasing our investments in innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable business models that enable us to thrive in a sustainable economy.”