My Experience At The Mall As A Cosmetics Sales Person

Even though Nordstrom and Neiman Marcus retailers had the same basic store structure, the differences are noticeably visible in the costumer’s eyes. Entering into Neiman Marcus, customers have the feeling of having found a high-class store. This sensation makes Nordstrom rank as a store for people with an average purchasing power. Meaning, people of upper middle class. Similar to Nordstrom, Neiman Marcus has a showcase on both sides of the main door. The peculiar and different between both stores is reflected in the modern glass structure of the Neiman Marcus showcase, in which the facade of the main door is made, together with its shop windows or showcase. That structure provides it a luxurious touch of the last architecturally speaking trend. Neiman Marcus’ shop windows, unlike those of Nordstrom, they are oversize and have the same height as the main door although, they are wider. They occupy the entire main façade or, almost all of it. In addition, they are always stinging some of the most exclusive seasonal products in fashion in the show window. Neiman Marcus store does not have a central corridor that takes you straight to the central stairs, placed in the center of the store. Nevertheless, we can assume its main corridor or aisle is circular. A great strategy to make customers spend more time in the store and buy products that were not on their list. The first thing you come across when entering the store is a welcoming mannequin (in form of an elegant

said" It looked like she was reaching for her purse. She bent down and picked

She handed me something that looked like socks, with everything cut off except for the toes. She mentioned they are called toe pads. Then she gave me a plastic bag with four small, clear, jelly-like things called toe spacers. She showed me that the jelly- like -things go between my big-toe and my second-biggest-toe. Then I put the toe pads on my toes. I wiggled my toes to see how they felt. I wrinkled my nose.

A vivid depiction about the mall’s ……………. around it gives the audience the impression of already visiting the mall. The press kit contained a array of details concerning the mall:

The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store. In general, there is a diverse mix of people shopping, from ethnicity to ages and group sizes. The night I choose to do my social observation the mall was much busier than I had anticipated. There was a Halloween event and an antique car show; both circumstances brought more individuals than usual into the shopping complex.

How do you overcome bias in the interviewing process, questions, and your response? Per Marisela, this is one of her

In order to generate astonishing revenue, Mouret’s Ladies’ Paradise employs techniques to create spontaneous desire by playing on customers’ sense of sight, which would help women, who make up the majority of department store customers, realize their independent desires for femininity. The first thing one sees when one walks into a brightly lit department store is the displays. In an appeal to his customers’ sight, Mouret throws brightly colored scarves in heaping piles on a display in the front of the store. According to Elaine Abelson, “Subtlety was not an attribute of merchants in the late nineteenth century. If there was color used, it appeared in massive displays” (44). Such flamboyancy attracts women wishing to release their own creativity, suppressed by the male-dominated society. The lack of harmony in the displays portrays Mouret’s belief “…that customers should have sore eyes by the time they [leave] the shop”

The space I chose to observe and write about for this essay is ULTA Beauty in the Greenwood Mall. In this analysis, I will be focusing on the impact of advertisements and products within class, gender, and beauty through the study of semiotics, connotation, and denotation. ULTA sells haircare products, skin care products, perfumes and cologne, high end makeup brands, and drug store makeup brands as well.

Cosmetology is a very artistic career. Cosmetology is the study and application and the beauty treatment. Branches of specialty ranges anywhere between hairstyling, skin care, cosmetics, manicures/pedicures and electrology. A person that is employed in this career would cut, style, dye and wash their clients hair the way that the client wants it. Plus, they have the skills to do professional manicures and pedicures with a special design if that is what the client wants.

In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be

This interview process really taught me how to listen to and accept the viewpoints of other people who are not necessarily from the same background that I am from. I spoke to one person that I have known for years, and another person who I never spoke with prior to the interview. My first contact was Ms. Tessy Hunt, a direct support counselor for individuals with special needs. The people who Tessy serve, face challenges that not everyone is equipped to support. I chose to interview Ms. Hunt because she provides actual services for a group of individuals who are not allowed the same opportunities and same rights that many of us take for granted. I have known Tessy for several years, and I know that her line

Michael’s overall layout and design encourage customers to purchase their products. As you walk into the store, the customer is given some space in order to slow down their walking pace. The cash registers are located to the left, while cheap impulse products are located to the right of the entrance. After customers passed those items, they tended to slow down about a quarter of the way into the store. It was apparent that Michael’s was aware of this trend, because they placed their big ticket merchandise products in the middle of the store. These items were visible to customers as they entered the store, and customers often stopped to examine them. After the big ticket merchandise, customers walked in different directions. Customers

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,