My First Love Is Doing Business

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

I am studying marketing here at the University of Florida because I am interested in the buying and selling of goods/services. I find things like television ads, target customers, different brand logos, and commercials very interesting. Jimmy Johns for example, has really funny ads on the television and radio that market there product. Companies like Southwestern Advantage sell educational systems door to door. I think that is a very interesting way to market their product. I know that I am not into finance or accounting but at this point in time marketing is my best option. If I ever change my major it would become Economics or Sociology.

Marketing dates back to 1450, when Gutenberg’s metal movable type production led to the mass-production of flyers and brochures. His invention revolutionized the consumer market. This brilliant idea advanced throughout the years. The marketing course was not offered until 1905, when the University of Pennsylvania allowed it and the course was known as The Marketing of Products. About three years later, Harvard’s Business School opened, which offered a variety of marketing and other business related fields. (“The History.”) A famous marketing manager, Phillip Kotler, who is an author, a consultant, and a Marketing Professor. He has based his entire life about marketing and Kotler once said “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” (“Marketing.”) In 1975, Kotler was the first person to receive the Leader in Marketing Thought award, which is a prestigious award, voted by American Marketing Association. Recently, on February 16, 2013, he was the first recipient of the

During my childhood, I would always want to help out with moving materials and fixing them. These brought me to volunteer at some bigger activities that require to sell and give to individuals. At my school’s concession stores, I sold products for a basketball game. While doing these

David J. and John F. 2009, Foundations of marketing, 3rd ed., McGraw-Hill higher Education,5: 120-122

With the assistance of professors Steven Moskowitz and Joseph Richards, I am pushed to expand my skills in marketing by beginning work with companies in the neighboring area. These devoted educators showed me the value of my positions as a digital marketing intern at a nonprofit organization in Fair Oaks and as a part-time employee at the UEI’s dining services. These new and ongoing positions have given me a broader outlook of the trade industry and what situations I will meet and overcome in my long-term career.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Basic Marketing (15th ed.) William D. Perreault, Jr. and E. Jerome McCarthy McGrawHill/Irwin, 2005 New York, NY

My life passion is working with, mentoring, and teaching adolescents. For these reasons I have set rational objectives and goals to prepare me for this monumental task. I want to be successful with the goals I have set, and believe my appeal to education will aid me in my future academic ambitions and career choices. Some of my past experiences have assisted me in identifying my love for teaching. Volunteering with local organizations is one of those experiences that helped me realize my passion for teaching.

I finished my associates degree in Organizational management at Rio Salado and decided to continue my education at MCC instead of ASU because of funding availability. I grew up in a small southwestern Virginia town with only two thousand residents. My parents were both graduates of University of Maryland following being honorably discharged from the Army. They opened a small real estate office in the town which my mother ran for over 15 years, but my father had the greatest business mind I ever encountered and opened an office in the nearby college town. He embarked on commercial real estate and built a strong reputation for the company.

Armed with a degree in philosophy, a career in marketing can be more successful than those who have majored in marketing. Having an understanding of human thought can bring this knowledge to bear on the advertising and marketing of products like no other academic background can. Words matter, and there is no one better to construct the right slogans and advertisement messages than the philosophy

The marketing internship I was lucky enough to participate in at the University Center has been a very educational and valuable life experience. This internship has taught me many lessons that I can apply to my future career. For clarity purposes of this paper, I have listed my original education objective first and it will be followed by details about the progress of achieving that outcome over the course of the internship.

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

Prior to this class, although I have some experience in a marketing type role, I thought of marketing as the process that was activated post product development and the vehicle to product/service promotion and advertisement to the marketplace. Through this class, I have a greater understanding of marketing, and realize promotion and advertisement is just a fraction of it, and has much more depth. Marketing begins at the beginning, and is integrated through to the end of the life cycle. It has a significant impact on the development stages as well as delivery to the marketplace. Marketing is a set of procedures facilitated in businesses for creating, communicating and delivering value to customers. Furthermore, marketing is about