My Goals For A Public Relations Manager

concentration in Public Relations, I aspire to grow work in the corporate office of Carter's as their Digital Marketing

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Public Relations (PR) can sometimes be grouped in with the advertising and marketing industry, but the industry has continued to expand with the increasing digital media platforms and the need to relay information to targeted audiences. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). The annual revenue of the global relations industry generated more than $14 billion with the U.S. accounting for $12 billion with experts believing it will keep expanding (“Public Relation Services” 2).

Personal Development Plan (PDP) is a specific plan for your future in short-term of six months or twelve months. It is necessary that you have objectives set up for yourself, and plans and actions to be taken in order to achieve those objectives. Following PDP is a good way to improve yourself, and to acquire skills and knowledge. Therefore, it is advisable to continue doing PDP one after another. Also, PDP includes your CV, so you can update it with new experiences or skills acquired.

professionalism and high caliber and am confident that I will be able to contribute much to it.

For the past three years, I have actively been a member of Future Business Leaders of America at my high school. When I had the opportunity my freshman year to take on my first leadership role for the organization, it was then when I realized how much I enjoyed the business field and wanted to go into marketing and public relations. With high school graduation approaching in less than a year, I want to be sure that this is something I really want to do. I decided to interview Macey Cleary to get some information on the field. With her substantial amount of involvement, experiences, and skill level at such an early stage of her career, I knew that there was something that she could contribute to me that would better equip me for this competitive and steadily growing profession.

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

College for many young adults is a place to learn from our mistakes, create connections in our field, and build knowledge about the world around us. As a transfer student at Seton Hall, it has been my dream to learn about the many facets of my major, Public Relations. With my previous studies and six years of experience in the pre-dental field, I questioned myself when transferring if public relations is the right career choice for me. Of course, this decision was not an easy one, but with the help of my mentor, I realized that anything is possible.

As part of my practicum experience, I decided to focus on the areas of completion that appeared to further enhance me in my field of public relations such as: promotional media releases, event planning, etiquettes, and deadlines. With Ms. Castillo, I learned many things; however, the process was shaky.

In my pursuit to become an ethical public relations professional, I have written a personal and professional code of ethics that is congruent to PRSA’s code of ethics, my upbringing and biblical teachings. I do not have the power to dictate precise outcomes for every situation, but I am able to apply common values and decision-making processes to arrive at the best possible solution. This document sets forth a framework of responsibilities I will use during and after my matriculation at Georgetown University.

The key to achieving one’s own goals is to understand the objectives and aims of all parties involved - whether that be of the largest player or the smallest grassroots individual. This can be achieved through pro-activeness, new and innovative engagement and attempting to undertake tasks positively. Through my experiences at university in an academic sense based around my course of Politics and International Relations coupled with the experiences I have gained in my work placements with MPs, a charity and a government department, I have come to realise the importance of public affairs. Public affairs drives not only the perception of an entity but also the ability with which a government, organisation, or individual can proactively and positively

Since this is my last class in the program and I will receive my MPA in the next couple weeks, I intend to apply my new knowledge to excel in a new position. I am hoping to get a mid-level position with the state or a nonprofit organization. Although, regardless of my position, I will seek to lead if the opportunity presents. I plan to approach everyday with self-reflection, optimism, passion, and renewed sense of commitment to greatness. Also I intend to talk less and listen more – practice the art of active listening. Nonetheless, I am excited for my new chapter to

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.