My Ideal Position Within The Hospitality Industry

No matter how old you are, when you go to Disney the inner child in you comes out. From the moment you walk into Disney until the moment you walk out you feel welcomed and special. There is one word that describes the Disney experience and that is that it is “magical”. Lee Cockerell writes of this “magic” from firsthand experience, as he was the Executive Vice President of Operations of Walt Disney World Resort for over ten years.

The Walt Disney believes diversity helps to bring creativities, innovation, cost-effective and quality work within the company and achieve its goals. When the company’s product, entertainment, and, attraction put out of the market that meets the need of the diverse global costumers, fans, and viewers. The Walt Disney has uniquely reflected the diversity of the consumers, audiences, and fans through their products. The company has focused on diversity of “workforce, inclusion, and opportunities within the workplace, and leveraging global diversity to grow the company and engage diverse communities” (PDF)

The hospitality industry is a very lucrative and rewarding career choice. Choosing a career in this field is not for the faint at heart. A career in this industry requires an individual that is ambitious, self-motivated, and has a charismatic personality. However, the hard work comes with many personal and financial rewards. Hospitality covers all careers that can come underneath the lodging, restaurants, event planning, theme parks, transportation, and tourism. However, this paper will go in depth explaining the role of general management, growth of employment, and human

Disneyland was Walt Disney’s dream of a theme park that would be, in his words, “The Happiest Place on Earth”. Walt understood too well that the people that were hired would need to be taught how to create that elusive atmosphere. He called on Van France to assist him in creating what has become a world renowned training program. This program taught their employees, or “cast members”, to achieve the ultimate result, a “good show”.

For the purposes of this paper we have chosen to discuss the Bona Fide Occupational Qualifications associated with an employee cast in the role of Ariel within the Walt Disney Company. We will specifically focus on a guest facing Princess within the Magic Kingdom theme park itself. Further we will discuss some of the non-BFOQ qualifiers for our chosen role, and how BFOQs affect the stakeholders in the Walt Disney Company.

Disney Point #1 - In order to delight your customers, you must put your employees first!

Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.

Willis voices her opinion of Disney World and her experience when she went to visit. She made comments on the fact that family is the basic social unit, everything is too safe and not enough of the real world, and they charge too much and try to entice consumers to an extreme extent. She responds very negatively to these facts but as a Disney Spokesperson, I am here to view these as a positive part of Disney World. Despite Willis’s opinion of Disney World, I believe that Disney is family focused, the happiest place on earth, and is invested in their consumers.

Walt Disney had always been an inspiration to me, and his legacy has always inspired my career goals. I’ve always seen myself working within The Disney Company someday, due to my memorable childhood experiences at the Disney parks. Walt Disney World has always been a place of solace for my older brother and I. My parents would constantly fight, creating a lot of stress and anxiety for me as a child. Each time we went on vacation, my family would choose Walt Disney World as our destination. Disney World was the only place that my parents would put their differences aside and genuinely seemed happy together. As a young child, it seemed almost magical how my family would suddenly become one at this specific place. Disney was never just a vacation, it was a retreat for my entire family.

Disney puts its efforts into market penetration through targeted market segmentation, as well as, market development through foreign outsourcing and licensing. It also is very known for growth through diversification as Disney has aquisition in multiple markets. Disney’s business strategies focus on competing in its product domain. Disney has 5 strategic business units: Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products, and Disney Interactive. Each SBU’s greatest strategy is to ensure leadership excellence and employee satisfaction by using a process called “Guestology,” in which customer’s needs, wants, and emotions are studied and attempted to be satisfied.

Welcome to the happiest place on earth, otherwise known as hell. Imagine entering a place where the air smells like fresh homemade cookies, the lush green trees are shaped like animated characters, and the sidewalks are always squeaky clean. The employees or “cast members” appear to be clean-cut, happy, wholesome, all-American people. This is the image Walt Disney World provides for its guests. But what goes on behind the scenes at Disney? Until a person has worked for the “big mouse” she won’t be able to understand the torture that can go on for employees. I’ve been in that Disney “cult,” part of the “wonderful world of Disney.”

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

The Walt Disney Company lives by the words of making magic. Although unfortunately they do not mean magic in a literal sense, the company strives to create once in a lifetime experiences. They use the idea of ‘creating magic’ to broadcast their commitment to exceptional customer service company wide. The concept of keeping close and positive relations to the customer ties into Thomas Peter and Robert Waterman 's book, In Search of Excellence: Lessons from America’s Best-Run Corporations. Their research states how, “One of the basics of excellence is to remember that

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

Being a Hotel General Manager would be my ideal job in the Lodging Industry. To get the that point of being a General Manager would take years of working in the hotel industry as well as having the proper education to preform the job. My plan of action would be to start out as a check-in agent or a front desk associate at a hotel. This would give me experience in working with guests and with numbers, knowledge every General Manager needs. Working at the front desk initially would give me a good idea what each department in the hotel does, and perhaps I would move on to another job in the hotel just to gain more experience. A good General Manager needs to know how everything in the hotel functions.