My Internship With Battle Born Progress

President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

Social Media is growing upward, fast! If you can’t keep up with it, at the very least keep track of it. Most importantly, usage of social media in the

The social media campaigns of the Canadian Federal Political Parties (Liberal, Conservative, and NDP) have been compared to one another in an attempt to understand their choices made to persuade audiences to take part in actively addressing and supporting their campaigns. Concepts discussed throughout this course have been applied to the three varying campaigns, including attention, earned media, branding, spreadability, intended audience, tone, navigation, and participation. These aspects have been prominent in all three social media campaigns and thus, have been chosen for this case analysis.

It is commonly known that today’s Millennials have greater access to the internet than prior generations, this access results in issues being able to spread like wildfire throughout the nation. As a leader on Capitol Hill, it is imperative to have the ability to respond to events in a timely manner, failure to do so at a point in which nearly everyone has social media reveals to the public a lack of genuine interest in the events of the country. Although these events may entail anything from

"You don 't get the chance to make America great by getting rid of everything that made America great,” Stated by Hillary Clinton during her campaign rally in St. Louis, Missouri to attack candidate Donald Trump from his previous diverse rhetoric. Political Rhetoric has been very popular in today’s society. Politics use this as a platform to criticize other candidates about important points that are essential to the United States and its citizens. Not only does others believe that political rhetoric is out of control but it is a negative form of art. During election time, the media and the internet are critical for candidates because it gives them easy access to the younger audience. Although social media is enormous in today’s society, this is the best way for young voters to make their voices heard. Scott Keeter a research analyst and exit poll analyst for NBS News stated that “Young voters have given the Democratic Party a majority of their votes, and for all three cycles they have been the party’s most supportive age group” (Keeter, 1). According to U.S. Census Bureau over the course of time the rate of younger voters “Dropped from 50.9% percent in 1964 to 38.0 percent in 2012” (U.S. Census Bureau, 2).However, the media continue to evolve with modern society. I believe that rhetoric such as visual political rhetoric helps the youth to get more involved with the political arguments while being educated and entertained at the same time.

This article looked at the activists of Howard Dean, who campaigned in 2004. Howard Dean had no national political experience. However, his campaign left a strong impact in the political world. His campaign demonstrated that the use of the Internet would be a good tool to use for campaigns. Dean’s activists were typically engaged in politics than an average citizen. They relied on the news network using such tools as the Internet, newspapers, radio and television. They were also involved in other political and social issues other than Dean’s campaign. Sixty-six percent of his voters cited the Iraq War as one of their important issues. However, his activists were racially homogenous. Ninety-two percent of his activists were

In spring of 2016 Jonathan was sitting in Mrs.Rajan’s civics and economics class as she described her students next project, a mock presidential campaign and the creation of a new political party. The students were task to turn to social media to “promote” their mock campaigns. Ironically Jonathan had no personal social media accounts but did have a strong background in business. He did his research a took this project on from a business perspective, by the end of the project his ‘mock’ political campaign had 1,000 active follower who supported his ‘political party’. I am happy to report that Jonathan and his team received an A+

Recently, Johnston was asked by the program’s internship director to select a student intern for the upcoming semester. The program director forwarded the resumes of three students who had applied for the internship position. Johnston, who had previously been a part of the hiring process, first considered the intern candidate’s grade point average, work experience, and career goals. However, this time, she also decided to see if the internship candidates had any social media presence on the Internet. Unexpectedly, all three candidates had social media profiles either on Facebook, Twitter, or LinkedIn. Two out of the three internship candidates had positive social media presence. They had posted about their student extracurricular activities, work activities, family, and friends. However, the remaining internship candidate, Lisa, had a negative social media presence. Lisa had used the social platform of

Social media also allowed students to work with new technologies. Because of this students are becoming more familiar with computers and other electronic devices. (Dunn)

In campaigning, media coverage plays a large role for candidates. They use the media to make their name heard and image seen. “Nearly everything a candidate does is geared toward the media, especially television” (Stuckey, 1999, p. 99) Candidates make appearances on talk shows,

Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions

In the writing by Briggs (Young People and Political Participation: Teen Players) she notes that “social media are a critical new space for political discourse and engagement, which political institutions cannot afford to neglect” as the younger audiences use social media, and the people they follow as a guide it seemed vital that modern day politics has to infiltrate social media formats. This can be utilised by politicians and their agenda to widen the scope of their message. In the Praeger Handbook of Political Campaigning in the United States, Benoit investigates how successful an organised strategy using new media to win an election can be for political candidates. He states that “the innovative use of new media contributed to President Barack Obama's presidential campaign win in 2008” (Benoit, 2016). Obama's presidential campaign was one of the first to set the standard for political strategy online. The literature talks about the expansion of the internet and how that has provided a suitable platform for political agendas to grow exponentially. With the focus of the research project highlighting the specific use of social media it is important to reflect on the initial stages of online political campaigning, and to understand how Trump has cultivated this style of political

During my first lecture, it was quite difficult to not constantly check my phone and see what was going on social media. At one point in the morning, I

Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.