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One of the most important “dos” is for countries to pay renewed attention to the market selection which they are competing in. More precisely, these countries should focus on maximizing their opportunities where they can find cultural, administrative/political, geographic, and economic affinities. Companies use three different techniques to compete globally. These techniques are adaptation, aggregation, and arbitrage. According to Ghemaway, companies must be able to “vary products, policies, market positioning, and so on to suit local markets.” However, this method of adaptation is intended for companies which have large success and not those who have marginally. Another, important “do” is for “companies to externalize some of the costs of adaptation via franchising, joint ventures, or other types of partnerships.” Some “don’ts” are not put adaptation above all because it would get rid of competitive advantages and not to over-rely on localization. Relying too much on localization would hinder the value of across borders for a

Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large

achieved via either a global or functional level strategy. This report analyses the benefits and limitations of these strategies and presents a realistic recommendation for long term strategic sustainability.

Globalisation is the process of integration and sharing of goods, capital, labour, services, knowledge, leisure, sport, ideas, and culture between countries. Globalisation is making a positive contribution to the world in many ways, such as, increased competition, stabilised security, and more wealth and economy throughout the world. Globalisation has increased the competition between many retail stores. When there are multiple producers trying to gain hold of the economy, generally the quality of goods and services rise as a result. With globalisation, more businesses are starting to cross international borders introducing a higher standard into the global marketplace, by doing this, consumers have greater options to choose from.

Globalization is the international influence, change, and interaction within or between countries and or nations. This creates an idea of connectedness between the facilitating nation and the nation being influenced. Within this interaction and influence on another nation there becomes this desire to become a “trendsetter” through the use of products and other various commodities throughout the world. One such example can be seen through the United States which is associated with so many different types of brands such as Coca-Cola or Nike. These influences and trends though cannot be simply placed anywhere, rather they are developed and strategically thought of

The business activity of companies in most industries is affected by the process of globalization. The need of globalization was determined by the necessities of companies that had to address markets in other countries in order to expand their business. In addition to this, they had to reduce their costs by hiring employees from other countries, and by outsourcing some of their processes to other regions.

As we know it each country possesses its own culture, technology and production. Due to the geographic region they are located; they produce different kind of product. In the past it was difficult and costly for a country to consume and enjoy other country goods and service, but the globalization have change the situation. It bring a lot of change and advantage, and the change sometimes have negative impact on society, culture, economy, politic, technology and social life of the people of a nation.

The advent of outsourcing and globalization have major effects on consumers specifically, how and what they purchase. Two main characteristics of outsourcing and globalization that have the greatest effect on the consumer are, savings that come with a low wage market, and innovation that leads to new demands.

strategies have been justified through the SWOT and stakeholders’ analysis performed. In addition, the suitability, acceptability and feasibility of these strategies have been thoroughly discussed. Finally, the strategy map and the balanced scorecard show the further details of implementing these strategies.

The process of globalization has numerous significant effects on countries, organizations, and individuals. These effects can be observed in the quality of products, in their prices, but also in their availability. Because of globalization, numerous companies prefer to expand their business on international level. Some of them outsource some of their processes and activities to cheaper destinations that allow them to reduce their investments.

When moving into international markets, it is crucial to investigate the major types of difficulties that can arise in other countries. Businesses experience setbacks or failure when they attempt to move into international markets. The major components that contribute to lack of success include errors in pricing, distribution, market analysis, or packaging, but may also result from an insufficient understanding of the infrastructure and culture of the trading nation.

The rapid pace of Globalization has led to a change in the global economy during the past several decades; it is believe that factors such as trade liberalisation, access to cheaper labour and resources, similarity of consumer demand around the world, and advances in technology and communication has widened the market of consumption, investment as well as production on a global scale. These globalization driven factors created new challenges and global competition for businesses around the world thus as a response many companies decided to expand their operation across national borders in order to be competitive. A company that operates their business in at least one country other than its country is called Multinational

Globalization has created a great amount of advantages and disadvantages for businesses of all different varieties. International business relationships have allowed companies to operate more efficiently by moving manufacturing to foreign nations that offer cheaper labor (Petri, 1991). Additionally, the business environment is greatly impacted by global forces that may put organizations at a disadvantage (Lowe & McCrohan, 1989). When companies operate on a global level, they are expected to respond to the cultural and economical dynamics of the nations in which they are conducting business (Petri, 1991). Failing to acknowledge such dynamics can ultimately discourage foreign consumers from purchasing goods and services that are offered from international businesses (Lowe & McCrohan, 1989). Moreover, organizations face larger competition as well as exchange risk.

International business is much more complex than operating within the domestic market because countries are extremely different in many ways. The

Globalization has a huge and very stressful impact on companies and business. Globalization has made a competitive environment for them. The competition is due to different type of reasons but mainly due to cost and price and technology adaptation. When company and businesses competition increase, it makes other companies or businesses lower their prices. Also, one effect of globalization is expanding the businesses. Companies, businesses and customers always want to have quick services and in a more efficient way then before. They expect low prices and high quality. For example, McDonald’s. This company had its downfall, but it has been one of the most admire companies globally. It has expanded throughout the world and it represents some of the cultures and community around it. McDonald’s is consistent with its prices and quick