My Objection To The Macy's Department Store

The stock price went from $34 at the beginning of the 2010 fiscal year to $46 dollars in April largely

My favorite two places I normally shop are Macy’s and Old Navy. I always get quality clothes and items from these stores. Both stores are really good in marketing their products both online and in-store as well as use social media to engage their customers. Both store sells quality brands but Old Navy is a cheaper than Macys. Both stores promote special deals both online and in store such as percentage discount and free shipping with an amount of purchase to obtain such deal.

"We think of Macy’s today as the Great American Department Store because we have kept alive our heritage while also changing for the future, " (2016, Lundgren). When Macy’s first started, no one would have guessed that it would become one of the world’s largest retail operations in the world. The success of the store lands on many people’s hands. If they know how to work the system, they can help the company grow. Some of the people who are involved in making the company successful are first line mangers, even the top managers are involved. In this case they didn’t work very good making decisions which led Macy’s to go down as a company.

Recognized for good-looking, all-American, and typically white male and female clothing models, Abercrombie & Fitch has develop into a special type of model of late-a model of asserted employment discrimination (Stephanie 2005). The clothing idol lately cleared up two private class actions and a civil action law suits by the United States Equal Employment Opportunity Commission ("EEOC") by consenting to compensate more than $40 million to African American, Hispanic, and Asian plaintiffs who claimed that Abercrombie discriminated against them (Stephanie 2005); Abercrombie in addition entered into a agreement with the EEOC recognized as a Consent Decree. In Gonzalez, et al. v. Abercrombie, et al., West v. Abercrombie, et al., and EEOC v. Abercrombie & Fitch Stores, Inc., the plaintiffs disputed that they were either restricted to low visibility, back-of-the-store kind jobs or laid off and fired on the basis of their race or ethnicity.

Critically analyze the organization from the systems approach. You should consider the inputs, transformation and output elements of the operation and consider how the system creates value.

In 1858 Rowland Hussey Macy founded what is known today as Macy’s Department Store in New York City. The company is a mid-range to upscale chain of department stores that target middle to high level incomes. On November 25, 1929 Federated Department Stores was a new American retail company that was a combination of Bloomingdale’s, Filene’s of Boston, Abraham & Straus of Brooklyn, and F&R Lazarus & Company of Ohio. They all agreed to still keep separate identities but would come to link their financial interests. In 2005, Federated made a deal to acquire The Macy Department Stores Company, gaining $11 billion dollars in stock and making them the second largest department store chain in America. Macy’s operates under two names, Macy’s and Bloomindales. Today the company’s headquarters are based out of Cincinnati, Ohio and there are around 800 stores operating within the United States along with a large online presence as macys.com and Bloomingdales.com (Exhibit 1). The department store provides apparel and accessories for men, women, and children. They also provide footwear, furniture, bedding, housewares, and beauty products. Macy’s closed out the 2013 fiscal year with revenue of $9.35 billion, a net income of $730 million and a market capital of 20.86 billion.

I conducted a phone interview with, Joseph Hladiuk the store manager of the Macys in Robinson Township. Joseph has been the working at Macy’s for over 15 years and has been the store manager for about 5 years now. As the store manager, Joe is directly involved with some of the Human Resource functions and HR is a key component to their business because the organization thrives off of its employees.

it is important to identify key strengths of the company over upcoming threats and weak points. Macy’s differentiate itself from competition with upscale “Celebrity” brand exclusivity, merchandise based on local preferences, and unique store design atmosphere. Based on analysis performed the company weighted strategy is to move towards the online and technology advances with maintaining Macy’s upscale storefront culture, integrating new product offerings with revising promotions to satisfy its target market and expanding operations to a new markets with present demand. From opportunities analysis strategy can be divided in three fragments

Levitt (2014) defines culture as the coherent, learned, shared views of a group of people and about life’s concerns that ranks what is important, furnishes attitudes about what things are appropriate, and dictates behavior. Macy’s corporate culture possesses a diverse leadership team to target their diverse customers and locations. Diversity, based on experiences and passion, gives the Macy’s leadership team new perspectives to promote successful business. Levitt (2014) suggests organizational diversity can be considered as a mixture of people with different group identities working in the same social system. A multi-cultural team of Americans, Italians, Germans and Swiss would adapt well in the rich bouquet of culture in Zurich, Switzerland. As a new team leader, the biggest concern would be establishing integrations between the different cultures working together at Macys.

Nazi Propaganda in World War II deliberately used certain colors to subconsciously make more people follow their ideals and principles. Dr. Joseph Goebbels, Reichsminister of Propaganda, knew the power that color had on the formation of consent to influence minds. Goebbels recognized the science of what colors did to individuals subconsciousness and played on the will and emotions of the masses through his mind tricking usage of said hues. According to Daniel Broudy in the Communications Journal, The Propaganda of Patriotism and Color, different kinds of propaganda used hues of the red spectrum to predominate visual media that was designed to appeal and stir patriotic feelings. Goebbels and other Nazi propagandists utilized darker shades like

The Integrity Objection is a counter-argument to consequentialism first proposed by Bernard Williams in 1973. It problematizes consequentialist moral philosophy on the grounds that it forces an agent to forfeit their ‘integrity’ – their character and personal values – in order to follow an impartial moral calculus. When an agent performs an action which is morally correct according to a consequentialist calculation, they may experience guilt, sadness, or other negative emotions despite the moral rightness of what they did. Utilitarianism considers such feelings irrelevant because they are irrational. However, as Williams points out, “to regard those feelings from a purely utilitarian point of view… is to lose a sense of one’s moral

Smart phones are allowing customers to shop with their phones inside stores; credit cards are accepted via phones vs. cash registers. Technology brings online shopping vs. in store shopping. And, advertising is popping up on smart phones as electronic messages as customers shop based on their location. Service is defiantly the key to keep a customer coming into a department store.

Macy’s, Inc. is a department store company that currently operates over 800 stores under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, and their newest acquisition Bluemercury, which offers luxury beauty products and spa services. All but one of its stores are located in the United States, Guam, and Puerto Rico. Additionally, Macy’s sells its merchandise via their websites and mobile applications. According to their 2014 annual report, Macy’s had sales of $28.1 billion last year.

We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.

Macy’s has been around for 100 years, currently operating over 700 stores nationwide, and exploring the idea of expanding globally. A company that has that much experience, assets, and capitals are not likely to be bankrupted. With that being said, the current path and strategy that Macy’s is taking now is slowly killing the company. Their revenue stream has been decreasing to be multiple reasons, controllable and non-controllable. Macy’s should redesign their strategy to reach new markets because their current one is not responding to them as much. As many selections as there are in Macy’s, I think that they should try and carry more at a cheaper rate to encourage the loyal customers for that brand to go to Macy’s. I think the lead time for