My Observations At The Pacific Center Mall Essay

The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at

My observations of human behavior were made at Starbucks on Grand avenue, New York near Elmhurst. I chose this location due to the high customer traffic that it sees. Since it is a popular coffee shop, the customer base cuts across different multicultural sector of the population. There is a lot of variety in the backgrounds and personalities of the people visiting the shop. This quality makes any patterns that are recognized more representative of the general public.

1. Imagine yourself as the manager of a struggling local suburban regional shopping mall. What do you think the mall should do to improve its performance?

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

During this second observation at Coastal Grand Mall in Myrtle Beach, South Carolina, I learned many things. I went to this location on a Saturday night, where it was full of young people. The weather outside was warm, but rainy, so I believe this caused even more people to look for indoor fun, so the mall was packed on this Saturday night.

The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store. In general, there is a diverse mix of people shopping, from ethnicity to ages and group sizes. The night I choose to do my social observation the mall was much busier than I had anticipated. There was a Halloween event and an antique car show; both circumstances brought more individuals than usual into the shopping complex.

I decided for my social observation the mall would be a good place to start. I came there on a Friday evening when there should be plenty of people to watch. I also sat in the Barnes and Noble café after that to observe. I expected to see a lot of people shopping and conversing. A few things did stand out to me within the few hours I was there. Some things I didn’t expect to see. We are expected to behave a certain way in public determined by our culture as to what is acceptable. Some people stay well within the lines while some might stray outside the norms but never too far typically. Usually the ones to travel to the extremes are adolescents and teenagers. This is what I observed.

I conducted a phone interview with, Joseph Hladiuk the store manager of the Macys in Robinson Township. Joseph has been the working at Macy’s for over 15 years and has been the store manager for about 5 years now. As the store manager, Joe is directly involved with some of the Human Resource functions and HR is a key component to their business because the organization thrives off of its employees.

In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be

The Gallery Mall is less heterogeneous than the Reading Terminal. Here there is less interactions, people usually pass on by if there are African Americans sitting on the step before one was to enter. The people who hang out together here on a regular basis know each other well, but not outside of the mall. They are comfortable enough with each other to tease one another in a good manner and have jokes with each other. Many people in this place pay civil inattention (Anderson, E. 2012).

to see where the company is now with the use of a brief Swot analysis.

When entering a grocery store, most people don’t take the time to stop and observe their surroundings, for their soul purpose at that instant is to purchase what very food they may need for that day or maybe even for that week. However, through all the haste of wanting to go in and out of grocery stores as fast as one can, most are unaware of the very culture that they too are now apart of, the interactions, both verbal and through people’s body language that they are experiencing, how people look and dress, even what is considered appropriate behavior although not specifically written down. Culture is all around us, and we all contribute to it, whether it is through our norms, values, symbols, or mental maps of reality (Guest 2014, 38-43). That is why through this assignment, I took the time to observe the culture experienced in the American grocery store Stater Brothers, the ethnical Filipino grocery store Seafood City, while also taking the time to reflect on my own personal views of what I thought was “normal” through my experience working in Northgate Gonzalez Market, a Mexican grocery store for three years.

On Saturday, November 14th of 2015 I visited the Maine Mall from around 2:50 pm to 4:30 pm to make observations of adolescents from another culture. I chose to visit the Maine Mall because it is a place where adolescents frequently visit to socialize with friends in a public place. The place that seemed most obvious to observe was clearly the food court. The food court gathers people of all ethnicities and ages to sit down and be themselves while enjoying a meal. I found a comfortable table on the outskirts of the food court where I was able to be the eyes and ears of the whole place. This place was essential because I had perfect view of three different groups of teenagers sitting in groups of three or four.

For my observation, I decided to go the Town Center Mall in Boca Raton, Florida to observe the advertisements that are present in our community. I went to the mall to conduct research because I need to make a purchase for a vacation, so I thought this was the perfect place to go. Each store I walked into, there were advertisements for instant savings, but the further I walked into any store, the prices climbed higher. Truthfully, I was shocked by the amount of people who did not care that they were being bamboozled. Initially, we were told at the front of the store that there were discounts, but we had to find out on our own that the prices raised exponentially. This was the exact reason why I wanted to conduct my observation at the

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.