My Personal And Professional Branding

The term Personal Branding was first coined in 1997, by author and management guru Tom Peters; on the cover story for Fast Company magazine. In the article “The Brand Called you”, Peters correctly identified that “the digital age will overwhelm us” and” with the shift to a service economy and increased mobility enabled by digital connections, no one would be putting in several decades at the same company, the way previous generations had”. With job security at an all time low we must now more than ever promote ourselves as a brand, and prove why our brand is worth more than other’s brand. intuit.com suggests “by the year 2020, 40 percent of the workforce will consist on freelancers and independent contractors”.

In order to have a professional media strategy, it is important to explain to people who are interested in you what your brand stands for, and try to make yourself more unique.

To get back to the point, it’s important to think of branding as the DNA of your organization, and consider what people will say about you when you aren’t in the room. This is why branding also trickles its way down to the small things like how you present yourself at events, how you talk to people, and how you conduct business away from the

As a current college athlete, I am self-driven, motivated, focused, and competitive. I completed my major in Communication Studies with a double minor in history and marketing. I complete my undergraduate degree in three years, all while playing soccer at the D1 collegiate level. I am currently enrolled in the Master of Business Administration (MBA) program at Arkansas State University. My passion lies in promotion and marketing. I am particularly interested in social media marketing. I am scheduled to complete my degree in the spring of 2017. As graduation gets closer, I must focus on building my personal brand. It is vital that I capture the attention of successful and high profile companies.

My student brand affects my professional brand in three major ways my appearance and attire, social media profiles, and my associates and extracurricular activities.(SeekWisdomPCW) When I go to a job interview these are the same things they might ask you or have read on your resume. I always ask myself “do I really want my future boss seeing my or thinking of me this way?” before I post anything social media. One of the major problems that employers see when they visit my pears social media account are posts about them doing dumb things at a party thinking that that is cool and only their friends will see. This could affect them in the future. Make sure it is appropriate for anyone

When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product.  For

After reading Chapter 11 I have learned two things in my endeavor to create a brand for myself. One is: I have already made a deep brand with the employers, classmates, co-workers and friends I know now and second: My brand seems to be more casual than professional in any setting. I have noticed in my past, particularly at GameStop, I seemed to treat everyone with the same mannerisms and dialect regardless of superiority or association. To me, treating people the same and giving respect where it was earned was a big part of my identity. For example: whenever my District Manager would visit the store or call on the phone my first words were usually “What’s up, Jesse?” in a casual and friendly banter. While he enjoyed my carefree and positive

5. In a way, this could impact a client by getting them used to a brand name/logo. Seeing a particular business logo or advertising on a billboard, magazine then also on social media such as McDonalds. They use TV advertising, radio advertising, social media advertising therefore making it more consistent to a consumer. This makes it more likely for them to be familiar with the brand and purchase a product they feel comfortable with.

To be completely honest, the only social media I currently use is Facebook. I hadn't felt the need to use any additional social media prior to my return to college. However, I recently created an account on Linkedin. I picked Linkedin after doing some research regarding social media networks. I was looking for a site that was more of a professional social network as I already use Facebook as a social network. I was looking for something that I could use for "professional branding purposes", as a first impression for professionals to highlight my experience and background. I wanted to use it for networking purposes to organize professional contacts. My understanding is there is also an endorsement component which I'd like to look further

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

1. Personal branding - Work with authors, speakers, coaches, and other solopreneurs, to help them build their personal brands. We do that by offering them content, such as blogs and ebooks, to help them with their online identity.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function for both the people who are part of the same group and also for the people who don’t belong. The origins of branding are basically related to the nature of the human condition. A tribe is a brand—religion is a brand. When it shows itself in a modern, fashionable form, you are expected statingbranding that began in the 19th century. It was basically affiliation with fast-moving consumer goods. But that is a distortion of what branding is. That type of branding is a manifestation of differentiation. It’s a differentiation of onefast-moving consumer product from another. Brands are a direct consequence of the strategy of market segmentation and differentiation.

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” (Mainwaring, n.d.). Personal branding is the message you intend to send to others that is a reflection of you, your values, and what you stand for. Branding yourself is vital in the business world today considering it can help you with, better opportunity discovery, better networking career advancement, and better success. It can also develop and define you as a leader. From “actors, musicians, athletes and models, the famous and near famous are all competing for market position in popular culture. Like products, celebrities even rename themselves to craft a brand identity” (Solomon, Marshall, & Stuart, 2016). Regardless

And as I have learned from our Marketing class discussion, managing and establishing a good branding of your products are of great importance when entering into the realm of business. But, despite its known importance, many people may still have linked the meaning of brand to just the name or label of a business. Here, we must know that it is definitely more than just that.