My Personal Favorite, Caribou Coffee

1282 Words Jul 10th, 2016 6 Pages
America is fueled by coffee, and many Americans have a specific preference of where/who they buy their coffee from. With that being said, advertising plays a huge part in deciding which coffee is “best.” There are typical big name brands such as Starbucks and Dunkin Donuts, but I chose to focus on my personal favorite, Caribou Coffee. Caribou focuses on delivering a message that there is a lot of life to live, and that their coffee will help you stay awake for it. This advertisement uses pathos and logos to convince young adults that by drinking Caribou Coffee, the consumer is considered adventurous and living life to the fullest.

This ad was meant to send a positive message to the coffee lovers of America. The billboard advertisement shows a picture of two people standing on a log, separated by a cup of Caribou Coffee. At the bottom it reads, “Life is more than coffee, that’s why there’s coffee,” along with their signature tagline and logo on a giant coffee cup, which reads, “Life is short. Stay awake for it.” The way it is set up shows that there is a lot to stay awake for, such as hiking, or exploring the wilderness. It’s telling the consumer what “life is” and how they can make theirs better. Life is about adventure, it is about exploring, and the only way to do that is to drink Caribou Coffee. Drinking Caribou Coffee will guide the consumer to a rich and happy life. This ad glorifies an adventurous lifestyle, one that everyone wants to live.

The idea of adventure in…
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