My Phone Thesis

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I. Executive Summary

Solid Group Incorporated has been in the retail industry for more than 50 years. Among Solid Group’s biggest projects to date is the introduction of My|Phone, the very first dual active SIM mobile phone. My|Phone is the first and leading Filipino mobile phone manufacturer in the Philippines and developing better phones at much affordable prices. A proposal for the Global Marketing plan for My|Phone has been made. In the most recent statistics available from the ITU World Telecommunication/ICT Indicators Database in 2009, Anguilla garnered the sixth spot as one of the top twenty countries with the highest per capita cell phone use. Anguilla is the most northern of the Leeward Islands in the Lesser Antilles in the
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My|Phone – the first and only Filipino mobile phone brand that offers dual SIM mobility – grew from a favor for friends to try out a local mobile phone brand in an attempt to join the playing field of established international giants. Three years down the line, My|Phone has proven to be a definitive contender in the Philippine mobile phone landscape, consistently averaging significant sales figures. The response has driven My|Phone to continuously strive to develop better phones at much affordable prices.

No doubt a revolutionary mobile handset provider, My|Phone is the first and leading Filipino mobile phone manufacturer in the Philippines and My|Phone is the first mobile phone provider with customized applications and content tagged as "Pinoy Phone", a software exclusively created for My|Phone with a gamut of data such as recipes, jokes, and even prayers.

MyTel and My Solid

MyTel Mobility Solutions, Inc. is the exclusive authorized distributor of My|Phone products. All sales and distribution functions are handled by the company. MyTel boasts of a dynamic, competent and able Sales Team that has a nationwide coverage of mobile phone dealers.
My Solid Technologies and Devices Corp., on the other hand, is the principal entity handling the My|Phone Brand. My Solid is focused on building the brand through above the line marketing methods. It is also
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