My Shiny New Shoes

     When looking at Jordan and James’ fame, they are both equally popular, but it is how they handle the fame that sets them apart. Jordan is a class act, meaning he carries himself with honorable pride, not vanity. After Jordan signed with Nike his game only got better. He never felt as if he was too good for improvement and showed everyone great respect. James differs after he signed with Nike, his game flat-lined. He never showed any kind of improvement in his game, and his team never got any better. It seemed like he only tried when he had the ball, especially when his team was getting blown out.

In the commercial, there are different camera views depicting areas in which sports are generally played such as: tennis courts, basketball courts, and track fields. The point of these images was to demonstrate the idea that Nike has products that can be used on any of those courts, in addition to the message that even though all of these playing fields have lines and sidelines, there still wasn’t any boundaries. Wow that’s deep, right? Now of course the purpose of the lines on these courts are for having an out of bounds area and to mark different locations on the court. The literal message was trying to prove that there were no racial boundaries on the courts. To make

Jordan once again had something to prove to the world, that he was still the greatest basketball player to ever play the game, and that he would be even greater in the season to come. Michael Jordan

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

The ethos appeal is present in the Michael Jordan, LT and Polamalu commercials the most. In the Everything’s an argument textbook, it says, “We tend to accept arguments from those we trust, and we trust them in good part because of their reputations. Three main elements – trustworthiness/credibility, authority, and unselfish or clear motive – add up to ethos” (45). Of course, Nike wouldn’t use any one that had some trouble or were untrustworthy to represent their company. They know better than to include Sammy Sosa and Ray Rice to be representatives; however, someone like Michael Jordan is a great choice because of the influence he has had on many people. Michael Jordan is a role model to many; whereas, Sammy Sosa should not be one because of the illegal actions during his baseball career. He was “unaware” of the fact that he had used a corked bat during a game. Even though all his bats were tested and came back clean, Slammin’ Sammy had jeopardized much of his success from the past. Nike keeps a strong ethos by partnering themselves with famous athletes that everyone has at least heard of. Famous athletes increase their credibility because of the belief that if those athletes use their products then the product must be superior to its competitors. It proves that Nike is a high quality brand. By using famous athletes in their commercials, Nike shows that their products are not just

One of the greatest things about Jordan was the legacy that he left on the NBA when he retired. After the Chicago Bulls retired his jersey, the Number 23 has been made legendary in basketball because of Jordan. When people like Lebron try to wear Jordan’s number, people will always see him living in Jordan's shadow. His shoes are still one of the highest selling shoes. Who wouldn't want to wear the shoes of the greatest basketball player of all time? If you ask a random person if they know who Michael Jordan is, it is very likely they will know who he was, what team he played for, what his number was, and that he was the greatest basketball player of all time. Not too many people in the history of sports have that kind of reputation around the world.

Michael Jordan had a passion for Basketball. It was not something he did to fill up his spare time; it was a goal that he knew would be his channel to influence the world. When we follow our passion, we would paint the world in very bright colors. It is important to know that our passion is our DNA, which would be the channel through which we make a mark in our world. Michael Jordan’s passion still speaks because he has influenced many generations of young people in the game of Basketball.

Nike is a leading company worldwide and reported in 2015 that it has had it’s highest sales ever. Recently, investors have been concerned about Nike’s launch day shoes all year, especially how this pattern of sales will affect Nike partners like Footlocker and Champs. Despite this, store chains have delivered great numbers, repeatedly proving skeptics wrong time and time again. This is important to remember when talking about Kanye’s rise to a leader in the sneaker industry. Although today Nike is selling more than Adidas and Kanye, it is important to remember that Nike has been in the industry since 1964. Kanye is just getting started. Kanye expresses his true belief that it is time for him to take the throw in his song, “FACTS”. Kanye, who has boasted in previous songs that his shoes were more popular than Air Jordans, says, “Nike out here bad, they can’t give s— away.” The chorus in this song is “Yeezy, Yeezy, Yeezy just jumped over Jumpman”. The song in itself is a Nike “diss” track while simultaneously being an Adidas promotional tool. Kanye raps “Nike Nike treat employees just like slaves/ Gave LeBron a billi’ not to run away”. This was a major diss at Nike. Kanye also made sure to shout out fellow Adidas Endorsers, James Harden and Nick Young. “Tell Adidas that we need a million in production/ I done told y’all, all I needed was the infrastructure/ Now we hottest in the streets, it ain’t no discussion/ James Harden, Swaggy P runnin’ up the budget”. Also, “FACTS” is strategically similar to Nike Endorser, Drake’s song “Jumpman”. This was to add even more diss to Nike. Kanye’s beef with Nike started when he left the brand in 2013 to work with adidas for 10 million dollars and full creative reign. In one year's time West released the Yeezy Boost 350 in three colorways, the Yeezy Boost 750, the Yeezy 950 in four colorways and a full

Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's

Visually, most companies in todays media present models and unrealistic figures in their advertisements to make regular people strive for greatness, so much that it has become an issue in today’s pop culture. This Nike commercial completely went

and the list goes on but these are just a few of the major accomplishments of Lebron James. Due to his great success in the NBA, James has many endorsement deals behind him. Lebron James is endorsed by Nike, Sprite, Glaceau, Bubblicious, and Upper Deck. James has also done many commercials such as a series titled “MVPuppets,” and he also did a series based on him and Kobe competing to be the NBA champions. Lebron was also ranked number one in the Forbes top 20 Earners under 25 with annual earnings of $27 million dollars.

I was feeling very nervous and worried when I was sitting on the long brown rectangular table in a huge red conference room. Four competitions were sitting by me waiting for the decision of the next LeBron 19. Whoever was chosen had the honor of LeBron to wear them in the NBA Finals. The Nike designer opened the door and I felt a wave of cold air come in. I was sweating and my heart was thumping as fast as the speed of light. Mike, the Nike designer, came in and sat on the blue chair. He is very nice and cooperative. Mike said that they have made the final decision. There was a huge crowd in Cleveland PAC was waiting for the release. Mike stood up and said congratulations to me. I was slick, shiny, comfortable, self-lacing,

One of the greatest basketball players ever to play still looks up to his role models to this day. His name is LeBron James. LeBron told ESPN "I watch Jordan more than anybody, for sure," James said. "But I think the greatest thing about MJ was that he never was afraid to fail. And I think that's why he succeeded so much -- because he was never afraid of what anybody ever said about him. Never afraid to miss the game-winning shot, never afraid to turn the ball over. Never afraid."(ESPN,2013). Isn’t that crazy? If Michael Jordan would have been off the chain and not acted like a professional, it could have affected the greatest player in this error. Not to say LeBron wouldn’t have played in the NBA, but would have he been as good not having someone’s footsteps to follow like

Nike: Risk Everything Commercial In the Nike Risk Everything “Winner Stays” football commercial, the advertiser uses intense visual components to portray masculinity as being athletic, confident, popular, skilled, successful, and appealing to attractive women. Nike is able to define masculinity this way by using very famous athletes, focusing on Cristiano Ronaldo, his impact on others, and the setting of the commercial. This whole commercial is center around the idea that all, if not most, of the world’s best soccer player are put into this arena to have a match of a lifetime.

Much it has changed since Elvis sang, "You can do anything but lay off of my blue suede shoes.". suede shoes, however, are still vulnerable to SCRATCH, scratches and stains, and are still quite difficult to clean that anyone who owns a couple can sympathize with the request of the King. He too rockin 'all day took its toll on suede shoes? Follow these steps to make them look like