Myalert

1588 WordsApr 23, 20147 Pages
MyAlert! MyAlert! Come 1999, the international mobile data services market was ever so expanding and changing rapidly. Jorge Mata was able to hop on the bandwagon early enough to profit from this business venture as this industry was just at the beginning of a new era that would revolutionize how consumers and businesses communicated with each other. More simply stated, MyAlert was a great business idea, developing a more personalized mobile industry. Mata could not actually believe that such a business model had never been thought of in the past, but did not have to think twice before investing in the MyAlert project, becoming the first company to appear and succeed in the mobile services market in Spain. Flash forwarding to a year…show more content…
With all the information above, a value chain of MyAlert’s business model is shown through this diagram: DEMAND Sale to end user: Customers/clients Corporations (companies) DEMAND Sale to end user: Customers/clients Corporations (companies) Design ‘Alerts’ for various targets! Strong Technology Design ‘Alerts’ for various targets! Strong Technology SUPPLY Provide content/service: Stock quotes Weather Tennis scores, etc… SUPPLY Provide content/service: Stock quotes Weather Tennis scores, etc… A perfect example of this model at work is when MyAlert enters the European major markets. While replicating the entry strategy that had already worked in Spain, the company broadens its supply scale by offering free advertising services to international companies and then pursuing on to develop tight relationships with these companies so that they can offer them business services. This is a clear example of how the company intentionally expands its supply scale to attain an even larger demand (customer) base. After the dotcom bubble crisis, companies focused on new technologies such as MyAlert, take the hardest hit. Their competitive advantage based on a strong technology is now under threat and the company has to reevaluate its strategy. I believe the merge with Buongiorno is not only positive for both companies, but a must if MyAlert wishes to stay competitive

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