One proven sale tactic that delivers increased revenue in under 30 days is to mystery shop your own sales team and or front desk. During the last 15 years, research has documented that mystery shopping plus individual coaching rapidly generates increased sales, RevPAR plus higher net profits.
As Vice President of Sales for both Marriott and Choice Hotels, I hired multiple mystery-shopping providers. Each time the results have been the same. Sales and net profits went up while discounting went down.
Amazingly, the results were always the same. This was true if I mystery shopped an individual sales person, an entire sales team, a front desk, or a 150 seat call center.
Mystery shopping is the single most dependable sales investment I
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The only reason to mystery shop employees is to change behavior. Resulting in new conduct that generates more sales, from more shoppers and always for more revenue.
Traditionally an employee’s first awareness of mystery shopping occurs after the initial shop call has taken place.
Why? The first call establishes a performance baseline that the employee will be measured against in future.
Traditionally the initial grading or scoresheet is designed by the vendor conducting the shop call.
As a rule, they will have used this same scoresheet with dozens of past clients- but not yours. It’s good, but it is not customized for your company, your team or your local marketplace.
When any employee discovers they have been shopped it’s traditionally announced in a very positive manner. Too often, the employees do not share the positive feelings.
In fact, you may run the risk they come away feeling blindsided. Rarely do they embrace the results documented on their scoresheet.
Although the mystery shopping vendor invested a lot of time and effort into developing their scoresheet -your employees are frequently not
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One salesperson stated, “Don't begin the process by telling me what I did wrong. Start by asking me how I and my co-workers can improve.”
This is a good time to review that the primary purpose of mystery shopping is to change behavior.
To motivate the employee to take action that will result in substantially more bookings and sales revenue – all in the shortest amount of time.
When you strategically allow your front-line employees to play a role in establishing their future mystery shopping criteria, adaptation will be faster.
The most common concern cited by managers is this new approach seems to be time-consuming. Instead of being able to start tomorrow, we will have to wait a couple of weeks to get the employees buy-in. The good news is that you can start tomorrow.
How it Works
The new system places significant importance on how each employee is performing vs. your direct competitors. We do this by simultaneously shopping your employees plus your top 3 to 5 competitors.
Initially we have your employees listen and analyze each shop call on their direct competitors. As a rule, your employees will eagerly
By Kudler Fine Foods adding the frequent shopper program this can only be enhanced. Their employees have to be trained on all areas of the frequent shopper program. They will need to know this so that they can explain to customers how to use it, how they can sign up for it, and the benefits to the customers for being a part of this program. The employees will also need to let the customers know that their information will be kept safe and confidential from all outsiders. The frequent shopper program will be able to reward the customers that buy higher price items better. This will give Kudler a chance to target these items to be sold more and build better profits.
Look at the book from SkillPort ¿ Performance Drivers: A Practical Guide to Using the Balanced Scorecard. This is where the template came from. Read chapter 1, 2 and 3 to best understand it.
* Feedback from Job – These employees do not receive any sort of feedback from their job because they have no idea what happens after they talk to a customer.
The rating sheets are located in the Appendix. The tables provide each score per category, 1 through 5, and an anchor with which each is associated. These anchors provide the answers or behaviors that the hiring team will be looking for and will score them based on that. There is a rating sheet for each of the hiring teams’ four selection tools.
I expect to learn what causes their satisfaction/dissatisfaction. In this question, I trigger employees to
It presents our department in a way to show our dedication to motivating our employees because if our employees are not happy it could reflect on their performance which in-turn would reflect on our customer satisfaction.
For my informational interview, I interviewed Lyndsay Daubert who is a Seasonal Buyer for Target. Lyndsay is a buyer for all the major holidays such as Valentines Day, Halloween, and Christmas. I found this contact through my Brother’s girlfriend who works at Target. By looking at her LinkedIn I found out in the past Lyndsay was a Business Analyst Intern at Target, a Senior Merchandise Planning Business Analyst for health and beauty at Target, and also an Associate Buyer in the Seasonal category she is in now.
Work with law enforcement to identify suspects involved in crimes related to open cases that a retailer may have.
Ever walk into a store with a defined list, but still get other items you never intended to get? Well, in Marion Nestle’s article “The Supermarket: Prime Real Estate,” Nestle goes into detail about how the supermarkets in your daily life uses many tricks to get you to buy items and spend money. Nestle claims that supermarkets and their managers study habits of shoppers to gain the control using certain tactics. According to Nestle, “This research tells food retailers how to lay out the stores, where to put specific products, how to position products on shelves, and lastly how to set prices and advertise products” (Nestle 498). Some tactics that Marion Nestle mention are product location, music, and even item size. During the course of my paper I will convince you that these tactics are in fact real and bring more to your attention. Us consumers have to stick together and this is the first step.
When looking at the first objective; ‘ensure that employees have market-leading knowledge of a wide choice of products,’ does initially portray them as a voice of the product; describing every detail and making it seem advantageous over other competitors. This can be added to further when looking at the new 750 specialists capable of hardwired technology fitting, 2000 trained to fit child seats, 1500 trained to deliver satellite navigation systems and 800 fully trained bicycle mechanics. Employing these new individuals can be seen as a
In terms of using the Scorecard for plant quality engineers, Ellie Smith commented that although the Scorecard improved the awareness about the performance of suppliers, it did not increase the reactivity in the selection of suppliers because of the lack of detailed data and query functions during the evaluating process. Moreover, the Scorecard did not incorporate with suppliers’ feedback and Metalcraft also lacks process of evaluating the products of suppliers and make further improvement. For example, one of the suppliers Jack Dawkins compliant that their products were clean when left their company, however, it turns dirty when arrived at Metalcraft. Surprisingly, the supplier did not have any chance to defend and explain the situation and Metalcraft rejected their products without any discussion between the two companies. Metalcraft did not find a way to solve the problem at that time rather showed inappropriate attitude to the supplier.
The new system was solving a problem where a bulk employees were getting high rating when their department was failing to achieve production goals and time-to-market
There’s nothing more exciting than pushing a secret door and finding a cool hangout place where you’d least expect it. Here are 10 of the must-visit places if you are looking for an extra ordinary place to have a drink.
Rather, we learn how to manage everything in the store. I have grown a lot—mentally and physically—since I have started working there. Believe it or not, I have become stronger due to carrying up to sixty pounds of dog food at a time (we carry out all of our customer’s bags for them) and stocking merchandise such as cages and terrariums. In addition, I have had to face a lot of fears to productively function around the store. For instance, I have a fear of snakes, spiders, and most bugs, as most people do; yet, I now feed tarantulas and carry around the ball python without a second thought. Another thing is, I have to count out crickets for customers to feed to their reptiles. We have huge tanks, with up to a thousand live crickets, and we shake the egg cartons that congregate in. Then, hoards of them rush to the corner where I scoop them up, using my bare hand, and place them in a bag. My younger self would feel sick just imagining that, but now it is a piece of cake. Lastly, I learn something new every day through answering customer’s questions or tending to sick animals, which most people cannot say. It may be odd, but I could not have asked for a better
Whether you are communicating with a customer service representative in person or over the phone, the term “the customer is always right,” has lost its meaning. It once served as the guiding principle for dealing with customer inquiries and complaints. Though it did not literally mean the customer was right and the company was wrong, it kept civil the interaction between company representatives and consumers of goods and services by compelling the representatives to see the issue from the customer’s perspective.