Essay on Mystic Monk Coffee Case

871 Words Nov 2nd, 2012 4 Pages
Mystic Monk Coffee Case.

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convert for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. Father Daniel
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What competitive advantage might Mystic Monk Coffee’s strategy produce?
Father’s strategy for achieving his vision was to promote Mystic Monk Coffee among Catholic population. One of the strategies they had was word of the mouth and this strategy went from their loyal customers in Catholic parishes across the US. Mystic Monk is a coffee that has a unique meaning for Catholics who want to support monastery mission. By buying Mystic Monk coffee Catholic population could support a cause at the same time. It’s a great advantage Mystic Monk brand has and other brands don’t. 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers?
Mystic Monk Coffee business is a money-maker. There is no risk of loss. There are 150 million consumers that drink coffee in the US, so the business has a potential to generate profit. It has a net profit of 11 percent of revenues, which could be even higher since the business has a quality product and ability to expend. Business model is the way the company generate profit. MMC’s business model is to increase the production of coffee by buying a new roaster and including wholesale sales to churches and local coffee shops. Mystic Monk Coffee is a product with a successful consumer value proposition. It is

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